May 6, 2014

Time-saving tips to write more blog posts (with video)

Time-Saving-hacks-blog-posts

Make the most out of your time and blog more often

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, journalists, general public.

John HaydonOne thing I’ve learned from years of blogging is that a blogging process saves time and headaches. My approach uses creative momentum at the beginning to blow through tasks that require linear thinking.

Above you’ll find a 6-minute video demonstration of exactly what I do, step-by-step, for each blog post:

Make an Outline – Assuming you’ve selected useful topic to write about, all you need at the beginning is a basic framework to support the copy. I use MindMiester to map out an outline. Continue reading

July 26, 2011

Tips for making your Web content personal

 

Create blog posts that speak to an individual, not an audience

John HaydonRegardless of how many people visit your website, there’s one person you need to be paying attention to:

The person reading your blog post or Facebook update right now.

I know what you’re thinking. “We get thousands of visits per day on our website – surely more than one person is reading our content at any given moment.”

This is true, but people don’t gather around a laptop to view your website.

Back when television was our main media source, it was not uncommon for people to participate in consuming its content in groups: Families, roommates, parties.

But consuming Web content is a personal activity we participate in as individuals. And this is why social media conversations should be considered as essentially being one to one.

Making content personal

Content is more effective when it’s perceived as “written for me.” Try these tips:

  • Try writing your posts or updates in the second person (“you” instead of “I” or “we”).
  • Think of someone you already know and write to them – as if you’re writing a personal email to them.
  • Write to that person and that person only – don’t worry about alienating people.
  • Write with a human, conversational tone – the way you would talk if they were sitting right in front of you.
  • Try using Dragon speech-to-text tools to achieve this conversational tone.
  • Continue reading