May 28, 2009

How celebrities can be a force for good

oprah-first-twitter-message

JD LasicaRecently the TV critic of the St. Petersburg Times asked for my thoughts about the migration of celebrities to Twitter over the past few months. Will it inevitably dumb down the service? Bring it into the mainstream? Make us want to move on to the Next Big Thing?

Britney Spears on TwitterAshton Kutcher is closing in on 2 million followers, Britney Spears is at 1.6 million, Oprah at 1.2 million, Shaq and Demi Moore at 1 million and Perez Hilton at 860 followers for some reason.

The columnist, Eric Deggans, did a solid writeup (I’m quoted): Celebrities who Tweet: Tips to keep them from ruining Twitter for us all.

Here’s the friendly advice I’m offering to celebrities joining the Twitterverse:

First, understand that you’re not leading this parade. But we’re happy to have you in it. You have the advantage of having tens or hundreds of thousands of fans follow you on Twitter, even if you don’t know the difference between a tweet and a twit. But listen, observe, follow back, participate. It’s the golden rule of social media.

Second, how should you use your special powers? To do good.

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