Recently the TV critic of the St. Petersburg Times asked for my thoughts about the migration of celebrities to Twitter over the past few months. Will it inevitably dumb down the service? Bring it into the mainstream? Make us want to move on to the Next Big Thing?
The columnist, Eric Deggans, did a solid writeup (I’m quoted): Celebrities who Tweet: Tips to keep them from ruining Twitter for us all.
Here’s the friendly advice I’m offering to celebrities joining the Twitterverse:
First, understand that you’re not leading this parade. But we’re happy to have you in it. You have the advantage of having tens or hundreds of thousands of fans follow you on Twitter, even if you don’t know the difference between a tweet and a twit. But listen, observe, follow back, participate. It’s the golden rule of social media.
Second, how should you use your special powers? To do good.