January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

July 9, 2012

3 key tools for managing social media

HootSuite, Post Planner, Buffer can provide productivity boost

Guest post by Shonali Burke
VP Digital, MSL, Washington, DC

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content.

Frankly, I think that sweet spot is tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again.

What to do? There are a ton of tools — and new ones coming out nearly every day — that purport to help us do this. I haven’t tested all of them, of course, but of those I have tested, here is what I currently think is the holy trinity of managing social media.

HootSuite: Scheduling updates made easy

1I’ve been a HootSuite fan for a long time. It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up.

While I don’t use this tool to post to LinkedIn, etc., as much as I could, what I do find very useful, in addition to the publishing/scheduling dashboard, is the ability to monitor and post to Facebook Groups directly from HootSuite:

Typically I like to do my Facebook work “in” Facebook, but I know plenty of people who’d rather do all their Facebook management from a third-party app. And this fits the bill.

And just to go back to the scheduling feature, when people ask me to help them promote specific events, fundraisers, etc. I find the easiest way to do so is to schedule a ton of posts in HootSuite. (Assuming, that is, that those are things I want to help promote.) I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want.

So if you are really pressed for time, then I honestly don’t know of a better one-stop management shop for the primary social networks than HootSuite.

Post Planner: The easiest way to schedule Facebook updates

2I’ve also been a fan of Post Planner for a long time. I find the team extremely responsive and the app just superb. Sure, you can post to Facebook from a number of different apps (including HootSuite), but PP rules, in my book, because:

  • There’s nothing like having your own branded footer, as I wrote about a while back.
  • Even though Facebook has recently introduced the ability to schedule posts, the feature is extremely clunky, and Post Planner makes it a breeze.

Continue reading

May 23, 2012

10 top tools for cause campaigns


A visualization from Bigthink.com.

Target audience: Cause organizations, NGOs, nonprofits, foundations, social enterprises, political reformers, educators, journalists, general public.

JD LasicaOver the past three years, as regular readers know, Socialbrite has put together dozens of guides and compilations of resources and tools for social change advocates. See the bottom of this article for a few, and our Sharing Center is all about social tools for social change.

Download one-page flyer

To celebrate Internet at Liberty, a conference on protecting protecting freedom of expression on the Internet that Google is organizing in Washington, D.C., this week — and where Socialbrite is running the social media workshops — we’re launching a new section today:

The Social Advocacy Toolkit features new and updated informational guides, tool roundups and resources for global activists, social good advocates, political reformers, NGOs and anyone looking to use online tools for social change. It includes tactics for effective campaigns, guides to the best monitoring and metrics tools (many of them free), lists of enabling platforms and organizations and other resources to help galvanize your campaign.

Below is a new guide that we’ve put together to help social change activists with their advocacy efforts, which we’re adding to the toolkit. Check out the Social Advocacy Toolkit for much more.

10 tools for activists & social change advocates

Asana: A leap ahead for productive teamwork

1Asana is a work-collaboration software suite that came out of beta in April 2012. “We built this company to change the world,” said founder Dustin Moskovitz, one of the co-founders of Facebook. Asana offers a simple, word processor-like interface to give people working together on a task a central place to discuss the project, share files and keep track of to-dos in real time. It’s free for teams of fewer than 30 users.

Alternatives: Yammer, Microsoft Sharepoint (for larger enterprises) and see our Collaboration roundup

PopVox: Advocate your cause in Congress

2You might remember our recent article on PopVox, an online service that individuals and grassroots organizations can use to lobby members of Congress on behalf of a cause. CEO Marci Harris founded the nonpartisan service based on her knowledge of how Congressional staffers interact with the public. For a cause to be effective, it has to be made concrete on behalf of or against a specific bill. PopVox helps you do that.

Geo-bombing with Google Earth

3I was blown away when I saw Tunisian activists from the collective blog Nawaat.org (The Core) link video testimonies of Tunisian political prisoners and human rights defenders to the Tunisian presidential palace’s location on Google Earth. Now, as you fly over the Tunisian presidential palace using a Google Earth KML file, you will see it covered with videos about human rights abuses that strongman Ben Ali tried to prevent Tunisian citizens from watching by blocking YouTube and DailyMotion. Visit earth.google.com/outreach for more examples. We’d like to see more organizations to take up “geo-bombing.” Continue reading