January 16, 2013

9 powerful, simple ways to build your email list

Target audience: Nonprofits, fundraisers, cause organizations, foundations, NGOs, social enterprises — and businesses and brands, too

John HaydonIf you’re not building your nonprofit’s email list (and increasing your open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because people prefer to donate via email. A study by Razoo (see above) shows that email is the best way to optimize the transactional aspect of fundraising. Continue reading