October 19, 2009

8 tips for raising funds online

NPO panel

At BlogWorld Expo, tools and strategies for nonprofits

JD LasicaThe first Causes/Activism track at the just-ended Blogworld Expo in Las Vegas drew some 1,500 participants — a promising showing by the nonprofit community. I moderated the Tools for Nonprofit Organizations panel, with panelists Judy Chang of Paypal, Justin Perkins of Care2, David Levy of SocialVibe, James Sutandyo of Causecast and consultant Scott Henderson.

Here’s my Flickr photo set of BlogWorld Expo, about 60 photos in all. I also put together this Delicious tag — delicious.com/bwe09 — to aggregate many of the the services, tools and platforms that nonprofits and social change organizations can use to raise funds to advance their missions online.

About 100 people, chiefly from nonprofits small and large, attended our panel and you can follow what they tweeted about the session at #tools4npo

The panelists collectively came up with these recommendations:

8 tips for raising funds online

1. Make it a specific project, not for the overarching nonprofit or a general fund

2. Tell a compelling story with a strong human-interest angle

3. Create a feedback loop from the recipients to the donors to form an emotional bond

4. Have a hard stop — set a date to donate by

5. Pool your efforts by collaborating with reputable like-minded partners (including trading space in partners’ email newsletters)

6. Don’t pussyfoot around — have a clear and specific “ask” or call to action Continue reading

October 14, 2009

Blogworld Expo’s Cause/Activism track

Blogworld

JD LasicaI‘m flying to Las Vegas early Thursday to moderate a panel on social media tools for nonprofits at Blogworld Expo. I know a lot of the keynoters: Laura Fitton, Chris Brogan, Jeremiah Owyang, Brian Solis, Kara Swisher, Scott Monty, Jay Rosen, Leo Laporte, Guy Kawasaki — the list goes on.

This is the first year the Expo has added a Cause/Activism track geared toward nonprofits, and it’s a welcome addition. The track, organized by Casemedia Group and funded by eBay, aims to provide a forum for nonprofits and bloggers to learn more about how to use social media to spread awareness and raise funds.

eBay and PayPal are sponsoring a Charity Smackdown Arcade at the show, allowing 10 charities to attend the show for free and be featured in the Arcade. The top 10 voter getters were Alex’s Lemonade (2,817 votes), Best Friends Animal Society (2,652), Surfrider Foundation (2,189), Mothers Fighting For Others (2,063), Spirit Jump (1,658), LA’s Best (1,475), 3for5 Foundation (1,466), Stepwise (1,303 votes), Heifer International Portland (1,152) and Canine Companions for Independence (1,143).

Blogworld still hasn’t updated its (badly designed) schedule — even though the Expo starts tomorrow — so here are the latest details on the nonprofit track:

All cause sessions are on Thursday, Oct. 15, in the Las Vegas Convention Center’s eBay PayPal Pavilion, Room 219

Tools for Nonprofit Organizations

When: 11am to 12:15pm (time change)

Topic: What social tools are out there to help organizations raise awareness about social causes? How can we use those tools to generate support and raise money? What strategies should nonprofits use to recruit members, evangelize causes and advance their missions?

Panelists:

Judy Chang, Paypal
Justin Perkins, Care2
David Levy, SocialVibe
James Sutandyo, Causecast
Scott Henderson, Media Sauce
JD Lasica, Socialbrite.org, moderator Continue reading