Leverage the power of #GivingTuesday to raise awareness & funds
Today charities, families, businesses and folks like you will come together to help create #GivingTuesday. This creates an opportunity to join a massive trending conversation on social media that will surely create more awareness for your cause.
What’s great about these applications is that they leverage the strength of Facebook by encouraging donors to share your fundraiser with others, see friends who have also donated, and make fundraising transactions more frictionless. Continue reading →
Code for America: 5 tips on upping your video game
Code for America, a nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved. In just five simple steps, any nonprofit can follow its example.
Be human and personal
1Be sure to make a personal connection early in the video. Many organizations and causes have a cohort of motivated, smiling people behind it. Bring these people to the forefront and show how upbeat and promising working for the cause is! Code for America illustrates its work environment by interviewing employees about what part of the job and cause they like. People are human and social creatures and are more inclined to stick with a video if they can relate to the on-screen subjects.
Use captivating visuals
2Watching a talking head is no fun for anyone. But listening to someone speak while looking at colorful flowers or a fun work environment is far more interesting. The supplemental footage in a video that does not capture a talking head is called b-roll. For example, Code for America’s video displays a shot of the office while founder Jennifer Pahlka speaks over it. Continue reading →
Online service offers easy way to contact members of Congress on behalf of a cause
Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, Web publishers, educators, journalists, general public.
One of our matras here at Socialbrite is that online actions only matter if they make a difference in the real world. So we spend a lot of time working with online advocacy organizations to assess the impact they make with their legislative or fundraising campaigns.
One of the most effective tools to come along in recent years is PopVox, an online service that individuals and advocacy organizations can use to contact members of Congress on behalf of a cause.
With Congress returning from spring break today — with votes planned on the Buffett rule, gun bills and cybersecurity — it’s a good time to focus on what works, and doesn’t work, on Capitol Hill.
Marci Harris, founder and CEO of PopVox, founded the nonpartisan service based on her knowledge of how Congressional staffers interact with the public. As a former Congressional staffer, Marci said, “I was really frusteated with the way that information was coming into Congress.” She began keeping a long list of the ways that public input into legislation could be improved — and finally decided to do something about it herself.
During the holiday break, Socialbrite is updating and republishing some of our most popular posts. We noticed that Jolkona is prominently featured in Laura Arrillaga-Andreessen’s new book, “Giving 2.0.” Our regular publication schedule resumes Monday.
Imet Adnan Mahmud, co-founder and CEO of Jolkona, during Beth Kanter’s book signing party for “The Networked Nonprofit” at TechSoup Global — and was immediately impressed by his seriousness and dedication to helping great causes through one-to-one philanthropy.
Support a library in Tibet that needs $50 to buy books, and you’ll get the list of books purchased through your donation.
Jolkona is at the bleeding edge of this phenomenon, which will become an increasingly important part of charitable giving in the years ahead, as young people in particular want transparency, interaction and accountability when supporting a cause.
Adnan says Jolkona is the first nonprofit “to give tangible feedback on your donation.” Kiva, which pioneered the technique, provides entrepreneurs with loans. And while nonprofits like charity:water and Global Giving often give updates on projects, Jolkona is positioning itself as a technology platform that enables one-to-one philanthropy for nonprofits of any size.
Noland Hoshino, who created the LinkInLog from SMO Books, shares three ways you can use the new LinkedIn Company Pages to bring out the human side of your nonprofit. Recently, LinkedIn has made some changes that allow your nonprofit to have more of a presence on LinkedIn. In the video above, Noland talks about the ways nonprofits can optimize their Company Page and bring more attention to their cause.
For starters, if you don’t have a Company Page that represents your nonprofit, you should create one. One of the newer features that you can use your Company Page for is to send out a message to your followers as your nonprofit organization. Previously, you had to send the message out as an individual who worked at the nonprofit. This allows you to have more of an organizational voice on LinkedIn.
Another way to strengthen your brand and build awareness for your organization is by encouraging your staff, members and volunteers to add the “Volunteer and Causes” field to their profile. Anyone on LinkedIn who indicates that they are involved with your nonprofit will also appear on your Company Page, which creates a greater sense of community around your cause. And, don’t forget about linking up your other social media accounts with your Company Page. By attaching your Twitter feed to your Page, you are providing your followers and people searching on LinkedIn with more ways of keeping up with your nonprofit.
In addition to these tips, Noland recently published the LinkedIn Log, a pocket-size guide book to help organizations get more out of LinkedIn.
Here are some of the topics you’ll find covered inside the LinkedIn Log:
An easy-to-follow guide to identify your LinkedIn goals
A simple action plan for building and connecting with your network