Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises.
Guest post by Rob Wu
Do you want to know how to attract more donors? Want to learn the secrets used by professional fundraisers?
Of course you do! Fundraising is your nonprofit’s lifeblood. It funds fuel the impact you make.
But thinking of effective ways to raise funds occupies valuable time and energy you could be spending on your programs. Most of us aren’t professionally trained fundraisers, so it doesn’t come naturally to us. We know how to make an impact, yet we’ve had to learn fundraising the hard way: through trial and error, learning from our mistakes.
But we’ve got great news! At CauseVox we’ve just launched a free 7-part video series to coach you on fundraising fundamentals. Ruthellen Rubin, CFRE (Certified Fund Raising Executive) and professor of philanthropy at New York University, teaches the series. She distills more 30 years of professional nonprofit fundraising experience and expertise into seven short videos.
Consider these seven tips for getting more donors for your nonprofit a preview of the series:
Develop a case for support
1Your prospective donors are asking why they should support your nonprofit. You need to clarify why you’re asking for a donation, and sell the successes of your nonprofit. Developing a case for support gets donors to invest in your organization. People don’t give to charity anymore; they invest in results.
Create real, personal and urgent appeals
2The most effective fundraising appeals are real, personal and urgent. Use compelling storytelling with images and videos to connect a donor’s donation to a tangible impact. Let the donor directly see the result of his or her donation.
Startup founders must have fundraising responsibilities
3In a start-up nonprofit, the founding team is responsible for setting an example. The team should be the first to donate to the organization so that others will follow their lead. The amount doesn’t matter. Participation by the full team matters more. Continue reading