September 12, 2008

Causecast: celeb-powered philanthropy


Support nonprofits with Causecast from JD Lasica on Vimeo.

JD LasicaHere’s a 6-minute video interview I conducted with Ryan Scott, founder and CEO of Causecast, on the day of its launch, Sept. 10, 2008, just after Scott’s presentation at TechCrunch50.

As the site’s About page says, Causecast empowers people who want to make change. It’s a platform and social network where media, philanthropy, social networking, entertainment and education converge to serve a greater purpose. Jennifer Lopez, Kanye West, Matthew Modene and Jenny McCarthy are among the Hollywood celebrities who have pitched in on behalf of a cause for the Santa Monica-based outfit. But, of course, regular folks are the engine that drives Causecast.

Good stuff. I’ll be keeping an eye on its progress over the coming months.

Watch the video on Vimeo
Watch the video in H.264 QuickTime on Ourmedia
Download the original video from Archive.org

Cross-posted to Socialmedia.biz