New giving platform helps donors direct their dollars to high-impact nonprofits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Tamara Schweitzer
Social Impact Exchange

The giving season is upon us and it’s the time of year when many around the country are thinking about the greater social good and gearing up to make their charitable donations. With crowdfunding platforms and the opportunity to donate online through social media outlets, the act of giving to charities and discovering new causes has never been easier. But it’s not always easy to determine where those dollars can do the most good, or to truly know if those donations are having a real impact.

The Social Impact Exchange, a national membership association dedicated to building a capital marketplace to help scale high-impact social solutions, hopes to change that with the launch of the Social Impact 100 (S&I 100). The S&I 100 is the first-ever broad index of U.S. nonprofits working in the issue areas of education, youth, poverty and health that have evidence of results and are growing to serve more people in need.

One of the main goals in creating the index is to help nonprofits on the platform find the funds they need to continue growing, while also serving as a site that empowers donors to increase the impact of their charitable giving. Similar to the way the S&P 500 Index provides individual investors with the information they need to invest with confidence, the S&I 100 is an online resource that allows donors to access vital information about an organization’s current and future potential to make a difference.

How nonprofits make it into the index

Unlike other charity ratings websites and online giving platforms, the organizations included on the S&I 100 Index have been rigorously screened for evidence of impact through third-party verified studies and are only included on the index if the NPO has the ability to serve more people in need. In addition to the 100 organizations listed, the platform features nearly 16,000 local affiliates that are implementing their solutions.

All of the organizations that are part of the S&I 100 went through an application vetting process that the Exchange designed in collaboration with evaluation firms, ratings firms and other social sector leaders and experts. Along with access to individual evaluation studies, the S&I 100 also allows donors to view each organization’s plans for future growth, current and prior year budget and actuals, current locations, and major funders that are supporting them. When donors visit the site, they can search for organizations by issue area and by state, and they also have the option to give directly to the organization via its “donate now” button that links to the organization’s donation page.

Over time, we will expand the S&I 100 as we identify additional nonprofits that meet the criteria, and we will continue to collaborate with experts across the field to accommodate additional scaling initiatives and to help make the Index more accessible to donors. Ultimately, our hope is that by making it easier for donors to identify and give to high-impact organizations that are growing, we can begin to create the conditions for philanthropic giving to achieve major positive change. In building a marketplace that efficiently delivers capital to the most effective nonprofits, organizations can focus on doing the work they do best, and continue to improve the lives of hundreds of thousands of people in the country.

The post Social Impact 100: Who’s really effecting change? appeared first on Socialbrite.

Water, the Web and high storytelling & production values

Target audience: Nonprofits, NGOs, foundations, social enterprises, cause organizations, businesses and their corporate social responsibility (CSR) divisions, video producers, educators, journalists, general public.

This is part three of our three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Also see:

• Creating compelling advocacy videos for nonprofits

• How to effectively use calls to action in nonprofit videos

With more than 1.3 million Twitter followers, 210,000 Facebook likes, and an extremely accessible and interesting blog called the charity: water log, the organization charity: water has successfully tapped the social media well, so to speak. We wanted to feature charity: water here because it is a nonprofit leader in social media and also because it embodies what it means for an organization to embrace all things multimedia.

Stunning visual storytelling is the key to charity: water’s remarkable social advocacy and online fundraising success. In just five years, charity: water has brought clean, safe drinking water to more than 2 million people in 19 developing countries.

Mo Scarpelli, charity: water’s multimedia producer, recently sat down with me and shared some secrets to their success. Some 70 percent of their contributions come from online donations and online fundraisers, so it’s no wonder the organization puts so much love into its digital efforts. Scarpelli noted that charity: water’s digital storytelling drives their success – it’s how they connects and keeps in touch with their supporters. It helps that their founder, Scott Harrison, is a photographer himself and loves storytelling.

Who do they reach?

charity: water uses multimedia to express heartfelt, character-driven stories about the water crisis and the projects their donors are helping to support. Scarpelli explained that given the wide selection of content available online, website visitors are likely to tune out if their visuals are not compelling and professional looking. Crafting stories in an interesting way that people can connect with has really paid off for the organization and the people it serves.

Their most engaged supporters – their fundraisers – are inspired by and kept updated with stunning multimedia in the Stories From The Field and Campaigns To Watch sections of their website. To date, charity: water has shared 20-30 carefully crafted videos on their blog that highlight projects and the work of its donors. These videos drive home the message – about diseases from untreated water, of a woman with baby on her hip talking about the well saving one of her children and how a well enables young girls to attend school when they would otherwise have to be spending hours searching for water.

While they admit that video is what moves people the most toward their mission, charity: water’s use of still photography also brings to life many of their stories online, in print and at events. However, one of their widest reaching uses of still photography is through their Photo of The Day, a series of beautiful images accompanied by short updates designed to reach their 1.3 million Twitter followers. Supporters who want to stay connected to the charity’s work on a regular basis can count on a captivating Photo of the Day tweet every afternoon.

charity: water’s annual September campaign trailer video housed on their home page engages supporters across all channels. Scarpelli emphasizes that everyone at the company – from accountants to Web developers to their founder – are enlisted to share this high-traffic video with their personal networks and to help grow support for their cause.  This strategy has proven very successful in getting tens of thousands of video views on the launch day.

How does charity: water create such compelling stories? Read More on Major Multimedia’s blog.

The post How charity: water changes lives through multimedia appeared first on Socialbrite.

During the holiday break, Socialbrite is updating and republishing some of our most popular posts. We noticed that Jolkona is prominently featured in Laura Arrillaga-Andreessen’s new book, “Giving 2.0.” Our regular publication schedule resumes Monday.

Imet Adnan Mahmud, co-founder and CEO of Jolkona, during Beth Kanter’s book signing party for “The Networked Nonprofit” at TechSoup Global — and was immediately impressed by his seriousness and dedication to helping great causes through one-to-one philanthropy.

Jolkona is at the bleeding edge of this phenomenon, which will become an increasingly important part of charitable giving in the years ahead, as young people in particular want transparency, interaction and accountability when supporting a cause.

Adnan says Jolkona is the first nonprofit “to give tangible feedback on your donation.” Kiva, which pioneered the technique, provides entrepreneurs with loans. And while nonprofits like charity:water and Global Giving often give updates on projects, Jolkona is positioning itself as a technology platform that enables one-to-one philanthropy for nonprofits of any size.

Watch, download or embed our interview on Vimeo

The year-old Jolkona — which means “drop of water” in Bengali (Adnan is a native of Bangladesh) — currently showcases 75 projects in 35 countries, including the United States.

Jolkona’s premise is simple but powerful: Support a library in Tibet that needs $50 to buy books, and you’ll get the list of the books purchased through your donation. Help people in Bangladesh and Myanmar get an artificial limb for $200 — $200! — and you’ll receive a before and after photo. In Iraq, you can save a girl from an honor killing for $120: You get the story of the girl you saved, though for security reasons they can’t supply a name or photo. And in the U.S., you can provide field trips to a classroom of disadvantaged children in Seattle.

Says Adnan: “If you ask any nonprofit, Do you want to tell your supporters how their money was used, they’ll all tell you, Yes I do. But they don’t because they’re strapped for resources. Jolkona decided to come in and provide that technical infrastructure.

“Our focus is on youth philanthropy,” he adds. “We’re focused on galvanizing this next generation of givers. We’ve seen the frustration of this generation — that they don’t know where their money is going to. … We want people to feel that their [donation] can make a difference.”

It does, and the Jolkona team has gone out of its way to provide transparency and dispel worries that surfaced after it was revealed that Kiva wasn’t being forthright about its donations process.

Jolkona is now accepting nonprofit partners, though there’s a waiting queue. “If you are doing great work and are committed to showing impact, we are your best partners” as a platform solution, Adnan says.

The post Jolkona: Now we can all be philanthropists appeared first on Socialbrite.

Matanya’s Hope tells stories of Kenyan schoolchildren through photos & video

Multimedia storytelling can be an incredibly powerful tool for your organization to attract funders, motivate volunteers and demonstrate the power of your message.

Our friends at Matanya’s Hope asked us to create a visual story for their nonprofit by seamlessly blending photos and video footage that they have captured over the past several years with original interviews, music and graphics we developed.

Founded in 2005 by Illinois native Michelle Stark, Matanya’s Hope is a nonprofit dedicated to educating children in Kenya. Last summer I accompanied Michelle to Matanya Primary School and saw the destitution these children and their families face: severe poverty, hunger, lack of clothing. And I realized why Michelle is dedicating her life to this cause.

For nonprofits and other organizations looking to capture their stories through powerful imagery, here are some simple tips for creating professional-looking video:

• Use “b-roll” (stills & video)
• Incorporate stock music
• Use narration or background sounds

How to incorporate b-roll

By using B-roll – still photographs and short video clips referencing what the interviewees are talking about – you can make the video much more interesting than by solely using “talking heads” (straight interviews of people talking without any additional footage). As we are hearing Michelle talking about the children with “no shoes and torn and tattered clothing,” the still photographs visually reinforce what the interviewee is saying. B-roll also allows us to edit the interviews without a noticeable cut (“jump-cut”) in the action or picture on screen.

Use background music to add texture

Background music was also selected to set the mood of the video. Royalty-free music can be purchased online from a number of stock music websites for a modest charge. One of my favorites is Triple Scoop Music. There are also a slew of free sites offering rights-cleared music, generally using Creative Commons — see Socialbrite’s Free Music Directory.

For the Matanya’s Hope video, we licensed a song from a local Kenyan composer we discovered while we were there filming the video.

Narration and background sound round out the piece

Using natural, or ambient, sound captured while videotaping b-roll is another effective way to make the storytelling more compelling. Background sounds of children talking in a classroom help create a more natural, captivating video. Natural sounds can also be useful in making transitions or in reinforcing a point the speaker is making.

Next up: We’ll share our learnings on professional interviewing techniques.

And please make a donation to support Matanya’s Hope’s efforts to educate children in this region of Kenya. All net proceeds from the sale or leasing of photographs from the Matanya’s Hope gallery will go directly to the children of Kenya this charity supports.

Related on Socialbrite

• Online advocacy video best practices
• How to find amazing, powerful stories for your nonprofit video
• How nonprofits should be using visual storytelling
• 10 secrets to video storytelling success

The post Techniques to add dazzle to your advocacy video appeared first on Socialbrite.

Today is my birthday, and in the tradition of other social media strategists working in the nonprofit space like Beth Kanter (I wrote about her last birthday campaign in January) and Geoff Livingston, I’d like to ask your help in making the day special for some enterprising young people in Colombia.

But first a quick word of explanation. This post comes in two parts: this introductory fund-raising appeal, followed by an interview with the founder and CEO of Jolkona Foundation, which is running the campaign and scores of others like it.

Empower young entrepreneurs in Colombia’s slums

This is the first time I’ve ever directly asked my blog readers and followers on Twitter and Facebook to donate to a campaign of mine, though I’ve spotlighted dozens of worthy causes over the years. So, please donate here — looking for nine people to donate an average of $25. Details:

What: Support young people in the slums of Bogotá, Colombia, as they develop their own community internet cafe business, called MegaRed (pictured above). The cafe provides opportunities for young entrepreneurs to create a better future for their families while providing a safe and positive environment for young people at risk of being recruited or attacked by armed groups.

What’s cool & different: Jolkona.org showcases scores of great causes to help out — and you get individualized feedback and progress reports on how your donation made a difference in people’s lives.

How much: We’re asking for $25, or whatever you can afford.

How: Click the Give button on this page. You’ll be able to track their progress in the months ahead.

Thank you! Please retweet or Facebook it if you can.

Jolkona: One-to-one philanthropy

Imet Adnan Mahmud, co-founder and CEO of Jolkona, during Beth Kanter’s book signing party for “The Networked Nonprofit” at TechSoup Global last month — and was immediately impressed by his seriousness and dedication to helping great causes through one-to-one philanthropy.

Jolkona is at the bleeding edge of this phenomenon, which will become an increasingly important part of charitable giving in the years ahead, as young people in particular want transparency, interaction and accountability when supporting a cause.

Adnan says Jolkona is the first nonprofit “to give tangible feedback on your donation.” Kiva, which pioneered the technique, provides entrepreneurs with loans. And while nonprofits like charity:water and Global Giving often give updates on projects, Jolkona is positioning itself as a technology platform that enables one-to-one philanthropy for nonprofits of any size.

Watch, download or embed our interview on Vimeo

The year-old Jolkona — which means “drop of water” in Bengali (Adnan is a native of Bangladesh) — currently showcases 75 projects in 35 countries, including the United States.

Jolkona’s premise is simple but powerful: Support a library in Tibet that needs $50 to buy books, and you’ll get the list of the books purchased through your donation. Help people in Bangladesh and Myanmar get an artificial limb for $200 — $200! — and you’ll receive a before and after photo. In Iraq, you can save a girl from an honor killing for $120: You get the story of the girl you saved, though for security reasons they can’t supply a name or photo. And in the U.S., you can provide field trips to a classroom of disadvantaged children in Seattle.

Says Adnan: “If you ask any nonprofit, Do you want to tell your supporters how their money was used, they’ll all tell you, Yes I do. But they don’t because they’re strapped for resources. Jolkona decided to come in and provide that technical infrastructure.

“Our focus is on youth philanthropy,” he adds. “We’re focused on galvanizing this next generation of givers. We’ve seen the frustration of this generation — that they don’t know where their money is going to. … We want people to feel that their [donation] can make a difference.”

It does, and the Jolkona team has gone out of its way to provide transparency and dispel worries that surfaced after last year’s revelation that Kiva wasn’t being forthright about its donations process.

Jolkona is now accepting nonprofit partners, though there’s a waiting queue. “If you are doing great work and are committed to showing impact, we are your best partners” as a platform solution, Adnan says.

The post Support my birthday campaign on Jolkona! appeared first on Socialbrite.

Welcome to all the visitors from Mashable! We were thrilled to be featured in Melissa Rowley‘s article, 4 Social Good Trends of 2009.

For first-timers, we thought now would be a good time to highlight some of our favorite posts on Socialbrite since our launch earlier this year:

Some of our favorite causes

• Tweet for a cure to end SMA

• Global Voices: Lifting up the powerless & voiceless

• An inventive cause campaign to fight malaria

• Tim Ferriss’ method of supporting causes

• Boxee and the promise of open media

• All for Good: A Craigslist for service

• California’s Secretary of State: Come and collaborate!

• How the National Wildlife Federation uses social media

• Socialbrite’s night at NetTuesday

• UniversalGiving: Tailoring an impact just for you

• Samasource enables socially responsible outsourcing

• YouthNoise: Helping young people network a cause

• Kiva: micro-loans to entrepreneurs abroad

• Giving Challenge: Tap your networks to support a cause

Some favorite tools and tactics

• How to make your website more accessible and 7 tips for communicating with people with disabilities

• 20 tips for mobile advocacy

• A user’s guide to mobile activism

• How mobile is empowering consumers

• SEO: 9 tips for optimizing a nonprofit site — Search Engine Optimization isn’t black magic, so get your site to shape up

• 8 tips for raising funds online

• The Extraordinaries: Building the ‘micro-volunteering’ movement

• Twitter as a tool for activism

• How to build a Facebook community — 14 levers you need to be pulling

• How to add a Facebook Page Fanbox to your site

• How to use Seesmic Desktop

• Carbon footprints, nation by nation

• Foundation Center: a deep resource for philanthropy

• Guide to shooting photos in public

• How to capture great photos on the road

• Fair use in the digital age

• Seven blogging tools reviewed

• Socialbrite releases Creative Commons plug-in

Thanks to everyone for your support this year! (Don’t forget to follow @Socialbrite on Twitter!) We’re now working with a number of nonprofits and educational outfits — TechSoup Global and Scholastic, to name two — and looking forward to helping others with their social media needs in the months ahead.

The post Mashable & our favorite posts of the year appeared first on Socialbrite.

Lately I’ve been noticing a social media spin on making charitable donations in your community, region or state.  

Here are three recent examples.

I Live Here, I Give Here

The site I Live Here, I Give Here is designed to draw attention to giving to local nonprofits in Austin, Texas. According to the site:

“Austin is no doubt a caring community. But we don’t act on our values by giving more to charitable organizations. National studies consistently find that Austinites give far less to charitable causes than people in other cities. In fact, Austin is ranked 48th out of the 50 largest cities in the nation in per capita giving.”

The mission of the I Live Here, I Give Here campaign is to change that. The partners are a mix of local foundations and corporations. The site lists local nonprofits and links to a donation page.

GiveMN

GiveMN is a new online resource that hopes to encourage more Minnesotans to give and help create a stronger nonprofit community for Minnesota. It is designed for both individuals and organizations. Individuals can browse the site and find local nonprofits and make a donation online. Or, if they want, they can launch their own fundraiser for an organization. For nonprofits, GiveMN offers simple, secure tools to achieve their goals. The site is powered by Razoo, a giving platform.

Tuesday was Give To the Max Day, where any donation to a nonprofit was matched. (There will be similar matching-grant days in the weeks ahead.) This might even inspire a few out of state donors to give to nonprofits in the land of 10,000 lakes where the men are strong, women are good looking and children above average.

3.) Chase’s Your Communities Your Vote

Facebook users will be able to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations totaling millions of dollars from Chase corporate philanthropy fund. The Facebook application encourages Facebook users to vote for which small and local non profits will receive donations totaling $5 million. The eligible charity receiving the most votes will be awarded $1 million, the top five runners-up will receive $100,000 each and the 100 finalists, including the top winners, will be awarded $25,000 each.

You type in your zip code or name of a local charity and then vote. You get 20 votes. They’ll be using a tiered voting system. I tried to find some of my favorites, but upon reading the fine print noticed that only particular types of charities were listed.

This is similar in contest design and implementation as the Target Challenge that focused on ten large nonprofit organizations six months ago. What I like this about this approach is that they are targeting smaller nonprofits and local charities.

Have you seen other examples of local or regional giving hubs? Do you think regional/local giving campaigns will make a difference in a difficult economy or just add to the noise?

This post originally appeared at Beth’s Blog.

The post Giving to charity goes local appeared first on Socialbrite.

A cause campaign to fight malaria from JD Lasica on Vimeo.

Causeitsmybirthday.com raises $16,000, effort continues through Saturday

Socialbrite’s own Sloane Berrent has been a bit busy of late. Fresh off a three-month stay in the rural Philippines doing field work as a Kiva fellow, she and her friend Doug Campbell of Mindshare launched Causeitsmybirthday, a cause campaign with a wild premise: parties in seven major cities on seven consecutive nights to raise money for malaria nets for orphanages and refugee camps in northern Ghana.

Malaria kills 3,000 children a day. It has killed more people than all the wars in human history combined, causing 1 to 3 million deaths per year. And the tragedy is that the majority of those deaths could be prevented with simple actions such as putting up mosquito nets to ward off the malaria-carrying mosquitoes. (This YouTube video explains why nets are so effective in the battle against malaria.)

I’ve never seen an effort quite like this, but Sloane, who blogs at TheCausemopolitan, and Doug pulled it off, working with the small nonprofit Netting Nations to make sure that 100 percent of the charitable donations go toward malaria nets. As of today, they’ve raised more than $16,000 and, even though the seven-city tour is over, you can donate to the cause online through Saturday. (Use the PayPal widget at the left.)

Watch, embed or download the video on Vimeo
Watch the video in QuickTime H.264 on Ourmedia

“People want to be inspired, and they want to be engaged, and they want to be involved,” says Sloane, a force of nature (like our other Socialbrite colleagues). She came up with the idea because she wanted her 30th birthday (last week) to be about giving instead of getting and she “wanted to use birthday as a platform for social change.” It’s a great idea, one that we’ve seen Beth Kanter use to good advantage in recent years, but now the social tools are mature enough to tie together online and offline activities.

Increasingly, sites are helping to connect people so that they meet up in person, and Causeitsmybirthday worked because it gave people a portal to get information about the cause but it also a way to meet offline. (Disclosure: I’m an advisor to the project.) Sloane talks about how social media can be used for grassroots efforts on behalf of any kind of cause.

We conducted the interview at night, outside the Eve Lounge and Kate O’Brien’s in San Francisco, on the sixth night of the seven-city swing through New York, Miami, New Orleans, Chicago, Seattle and finally Los Angeles.

Sloane also talks about her recent experience as a Kiva fellow. Kiva now operates in 55 countries with more than 120 partners.

“We hope that by doing this 7-city tour, people will be inspired to do something like this on their own,” she says. Perhaps an event that’s not quite so ambitious, but something that makes a difference.

So do we at Socialbrite.

The post An inventive cause campaign to fight malaria appeared first on Socialbrite.

Guest post by Amanda Rose
Founder, Twestival

Note from Beth Kanter: Last week, I wrote a reflection on a CNET article called “Crowded Roads Ahead for Charity 2.0,” musing about the solution. A number folks offers some insights in the comments or on Twitter, including Amanda. I invited her to share her thoughts about cause fatigue and scaling as she launches Twestival Local.

Cause fatigue is something I think about daily; particularly going into our second Twestival in September. I’ve felt a huge mix of pressure and enthusiasm to launch another one from previous organizers and cities who missed it the first time around. I didn’t feel like the Twitter community could handle another cause infused global campaign on the scale of Twestival so soon. My gut told me to think locally and use this international momentum and inspire people to shine a spotlight on a local cause, or a cause that a community would get behind. Where Twestival Global focused all of its energy on one cause, on one day; Twestival Local, taking place the weekend of 10-13 September 2009, has the potential to impact hundreds of causes.

Volunteers around the world feel empowered when asked to use their skills, not only to bring people together at an event, but contribute to something positive. Which is why Twestival Local hopes to challenge city organizers with two important questions with their selected cause:

(1) What will the not-for-profit do with the funds raised?

I think too many times people are raising money without a specific objective in mind. Sure $5,000 sounds like a fantastic fundraising goal, but what if I told you by meeting that target, a local cause would be able to launch an evening food program for the homeless, or make much needed repairs to a home for abandoned girls and boys. People are more likely to relate and give to something they can follow up on and social media allows causes and those supporting to do just that.

(2) In addition to fundraising, what are all the ways your city plans to work with the not-for-profit?

For me, Twestival is more than just about events in cities raising money for a cause. There is a huge opportunity here to bridge the gap between donors and volunteers. Twestival teams around the world are encouraged to think of other ways they can contribute to their selected cause; provide social media training, arrange for a local company to donate products and services, or leverage Twestival to strategize and create awareness.

You wouldn’t know it, but charity: water had very little Twitter presence before Twestival, compared to the way they use it now. Founder Scott Harrison was the only one on Twitter and I’m pretty sure he’d admit that he didn’t really ‘get it’. We sent in some social media heavy-hitters from the Twestival NYC team to give them some free training and now a running joke around the charity: water office is that even volunteers must go through a little Twitter initiation. Causes should recognize specific skills of volunteers as a valuable commodity, the same way it does with cash donations. After working with charity: water on Twestival, I now have a personal vested interest in seeing them meet their goals financial and otherwise.

I have always believed in the power of ‘the ripple effect’. I know that Twestival has inspired causes that otherwise wouldn’t have considered investing time in social media. It is my hope that with Twestival Local, even nominated causes which aren’t selected as a final recipient feel an impact in awareness.

So, can we have a Twestival every week? In my opinion, no. Twestival involves more than just tweeting; they are physical events happening around the world under short timescales. It is also not organized by a cause directly, but by volunteers who took it upon themselves to get involved.

Is the approach of Twestival sustainable? Absolutely. Eventually, the masses will come to realize that Twitter is just a great communications tool. The other fantastic thing about Twitter and certain other social media sites is this ability to develop an online community and empower them to evangelize for you, which can be extremely powerful. Hosting events for fundraising is nothing new. Communicating and engaging with potential donors and volunteers in a creative way is nothing new. To get it ‘right’ is another thing – but there are lessons learned from Twestival that can carry over to even the smallest of causes.

Recently, my best friend Alyson (www.alysonwoloshyn.com) was diagnosed with an aggressive form of brain cancer. I mention this only because my life is now directly impacted by cancer in ways I could not have predicted a few months ago. I don’t have a Livestrong band on my Twitter avatar because it is the cool thing to do. I have it because it is something I believe in and have a reason to support. Ultimately people are going to support what resonates with them and how you use social media to reach out can make all the difference.

Causes thinking longer term with social media should recognize that there is no magic recipe, no guarantee of online global fundraisers raising over $250k like Twestival. But, what is exciting to consider and continues to keep me experimenting with social media is how it evens the playing field. Thanks to social media, causes can now have direct and personal impact with their audience in ways that were once costly and ineffective. This much I know for sure.

Related

Note from Beth: I wrote several detailed posts about Twestival while it was unfolding and aggregated other posts as well.

• Beth Kanter, “Look Out, Here Comes Everybody To Raise Money for charity:water on Twitter
• Beth Kanter, Are fundraising groundswells an opportunity for mass distraction or a major opportunity?
• Beth Kanter, Interview with Amanda Rose: A Reflection on Twestival
• Entry-Level Living, Reflecting on Social Media Fundraising
• Mashable, Twestival Raises Over $250,000
• Guardian, Twestival Raises $250,000 and Expectations
Mashable, Twestival Social Media for Social Change
• Miriam Kagan, Twestival

Posts about earlier charity:water and Twitter efforts:

• Paul Young’s Reflection on his September Birthday Campaign
• Pistachio’s experiment in micro fundraising
• September Birthdays on charity:water

This post originally appeared on Beth’s Blog.

The post Twestival and how to prevent cause fatigue appeared first on Socialbrite.