September 2, 2014

7 tips for your nonprofit communications plan

strategy-dammit-large
Photo by J.D. Lasica

How to maximize and follow through on your communications goals

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses.

John HaydonIf you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates.

But whatever your goals are, make sure they cover these seven tips below:

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January 9, 2013

6 reasons your nonprofit should be a Big Listener

Photo courtesy of CarbonNYC via Creative Commons

How Big Listening can help your organization improve

Target audience: Nonprofits, cause organizations and advocates, foundations, NGOs, social enterprises, businesses, educators, journalists, monitoring services.

Guest post by Rachel Weidinger
Upwell

I started Upwell from the premise that it might be possible to do really Big Listening with social media. Listening beyond a brand, a program or a campaign. My curiosity drove me to investigate:

● Can we listen to the tides of Internet conversation on an issue, and learn to predict and ‘surf’ them?

● Can we use the momentum of focused attention to raise an issue above the noise?

Upwell is a pilot project, testing the waters to transform the ocean conversation. Our team sifts through the vast amount of real-time online content about the ocean and amplifies it. The mission of Upwell is to condition the climate for change in marine conservation, and prepare people to take action. Continue reading