April 4, 2016

3 Core Twitter Strategies That Will Never Die

Twitter-birds

john-haydonTwitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter?

One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building

 

1. Search-Building Twitter Strategies

An important part of any online strategy is search. How will people find you when they want to find you now? How will people discover you when they’re trying to solve a problem?

But how does Twitter help you get found – both on Twitter and Google?

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February 3, 2014

How content marketing can help your nonprofit

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Image by Ivelin Radkov courtesy of BigStockPhoto

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers.

John HaydonYour nonprofit has a problem. You’re trying to get people to volunteer their time and donate their money–but you can’t even get them to pay attention.

You’re not alone. In the internet age, nonprofits and businesses are all in the same boat.  We’re not only competing with each other for people’s time and interest.  We’re also competing with online games, viral videos, and cute cat photos.

But what if you didn’t have to compete? What if, instead of your bidding for your supporters’ attention, they came looking for you?

You’re already doing content marketing

You can use content marketing to attract the people and funders whose support you want.

Don’t let the term throw you. You’re already doing marketing any time you communicate with a specific group of people to move them toward taking an action you desire. Continue reading

December 16, 2013

5 simple steps to content marketing success

Content-Marketing
Image courtesy of BigStock Photo

This is the first of a two-part series on content marketing.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Dennis Fischman

Dennis-FischmanYour nonprofit has a problem. You’re trying to get people to volunteer their time and donate their money – but you can’t even get them to pay attention.

You’re not alone. In the Internet age, nonprofits and businesses are all in the same boat. We’re not only competing with each other for people’s time and interest. We’re also competing with online games, viral videos, and cute cat photos.

But what if you didn’t have to compete? What if, instead of your bidding for your supporters’ attention, they came looking for you? Continue reading

June 12, 2013

Content marketing: We’re all media publishers now

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Why nonprofits need to tell their stories by creating new content

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, journalists, general public.

JD LasicaI‘ve been to dozens of nonprofits’ offices, but there’s a phrase I’ve never heard uttered even once: content marketing.

Sounds kind of mysterious, doesn’t it? But when you strip it down to its essence, content marketing is just a way for organizations to tell their stories.

I was interviewed, along with marketer Greg Jordan, about content marketing for nonprofits at a new podcast from the Content Marketing Examiner moderated by publisher Martin van der Roest. Here’s our conversation:

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May 13, 2013

How to establish thought leadership for your nonprofit

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Photo by TEDxMonterey (Creative Commons)

Start with content marketing, activate intellectual capital & go from there

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Caroline AvakianContent marketing has risen to the forefront in recent years as an important tool in the nonprofit communication toolbox. It’s about creating great content: on your blog, through social media messaging, your newsletter, annual reports, case studies, whitepapers, etc.

At its core, content marketing is about communicating with your supporters without selling and asking for a donation at the end. The nonprofit, social enterprise or organization is providing value by creating and sharing information, innovative ideas and insights that makes your supporter smarter and in the know. You become a resource. The result, much of the time, is that you earn the trust and loyalty of your supporters and donors. You no longer interrupt them with “messaging” but invite them into a conversation they find value in, that they deem worthy of sharing, that makes them come back and ultimately invest in you with their minds and wallets. Continue reading