We live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because we can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But what that update says does.
Cross-posting the same content across various social media channels seems like a great idea on its surface. You have a great piece of content, why not kill four birds with one stone by posting to Facebook, Twitter, LinkedIn and Pinterest with a single mouse click?
After all, this feature is available in every single social media management tool. Isn’t cross-posting an industry “best-practice?
The reasons why cross-posting may not be ideal
- Technology – Many times third-party tools post in ways that are meaningless to both sender and receiver. For example, on Facebook and Twitter, updates say “via Tweetdeck” if you’re using Tweetdeck (PostPlanner allows branding). Also, tools like HootSuite create an album for photos posted on Facebook called “Hootsuite Photos”. Again, meaningless. Continue reading