Socialbrite

We live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because we can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But what that update says does.

Cross-posting the same content across various social media channels seems like a great idea on its surface. You have a great piece of content, why not kill four birds with one stone by posting to Facebook, Twitter, LinkedIn and Pinterest with a single mouse click?

After all, this feature is available in every single social media management tool. Isn’t cross-posting an industry “best-practice?

The reasons why cross-posting may not be ideal

Technology – Many times third-party tools post in ways that are meaningless to both sender and receiver. For example, on Facebook and Twitter, updates say “via Tweetdeck” if you’re using Tweetdeck (PostPlanner allows branding). Also, tools like HootSuite create an album for photos posted on Facebook called “Hootsuite Photos”. Again, meaningless. Continue reading →

15 apps, plug-ins & dashboards to increase your social media productivity

By Kim Bale
Socialbrite staff

Managing social media accounts can be a full-time job, especially with an extensive Web presence spanning sites from Twitter and Facebook to WordPress and YouTube. Posting the same link or update to each site can be time consuming and inefficient. But used judiciously, a number of tools now let you engage with your community across multiple platforms with a single click — and sometimes for free.

It’s important to remember that these tools can also set you back if used incorrectly. Auto-cross-posting your daily blog updates may be a great way to drive traffic to your site and keep your followers interested. Auto-cross-posting your hourly Twitter updates to Facebook, however, may clog your supporters’ news feeds and prompt some of your supporters to banish your updates. To avoid that, have a clear idea on who your target audience is and which medium is best to reach them, then choose a service that allows custom cross-posting only on the sites that make sense.

Whether you want to link a few of your accounts to ensure constant and consistent updates or pick and choose which individual update to let fly, there is probably an app, tool or plug-in to aid you.