April 18, 2013

6 ways to optimize calls to action in your blog posts

Petitions.com

Be clear, optimize and analyze for great impact

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.
John HaydonWhen you think about calls to action on your website, you typically think about landing pages. For example, your donation page or your email sign-up form.

But how often do you think about the calls to action in the blog posts you’re publishing each week?

Before we get into the nitty gritty, let’s get one thing straight:

The chief purpose for your website is to encourage people to act. Whether it’s making a donation, joining your email list, signing a petition, or changing a habit, the purpose of your website is to encourage actions.

Here are six simple ways to improve the calls to actions in your blog posts: Continue reading