August 31, 2015

Is Giving Tuesday a Waste of Time?

GivingTuesday

 

Good question, right?

First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million.

Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more each year.

How did your nonprofit do last year?

If you participated in Giving Tuesday before, you can look at several metrics to judge your past success.

Depending on your goals, you can look at:

  • Total donations ($)
  • Number of new donors acquired
  • Number of current donors who gave
  • Number of new emails acquired
  • Number of people who engaged with campaign (clicks, conversions, shares)
  • Engagement with follow up messages (email, social, etc)
  • You get the idea

Continue reading

March 27, 2013

3 ways nonprofits can use Facebook apps to motivate donors

Screen Shot 2013-03-24 at 2.24.28 PM

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.

Guest post by Jim Belosic
CEO, Shortstack

Jim BelosicAnyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.

Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!

Using custom apps like ShortStack can help increase donations during fundraising campaigns. Check out these three ways that nonprofits can use Facebook apps to motivate donors. Continue reading

November 29, 2012

Social Impact 100: Who’s really effecting change?

New giving platform helps donors direct their dollars to high-impact nonprofits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Tamara Schweitzer
Social Impact Exchange

The giving season is upon us and it’s the time of year when many around the country are thinking about the greater social good and gearing up to make their charitable donations. With crowdfunding platforms and the opportunity to donate online through social media outlets, the act of giving to charities and discovering new causes has never been easier. But it’s not always easy to determine where those dollars can do the most good, or to truly know if those donations are having a real impact.

The Social Impact Exchange, a national membership association dedicated to building a capital marketplace to help scale high-impact social solutions, hopes to change that with the launch of the Social Impact 100 (S&I 100). The S&I 100 is the first-ever broad index of U.S. nonprofits working in the issue areas of education, youth, poverty and health that have evidence of results and are growing to serve more people in need. Continue reading