January 29, 2013

A messaging calendar is not a content calendar

An editorial calendar, or content calendar — not to be confused with a messaging calendar.

Your strategy begins with a single step: Planning

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, general public.

JD LasicaYou can’t be blamed if you’re a little confused by recent discussions in the nonprofit world about the need to create a content calendar. Yes, it’s true, a meaningful strategy for your organization starts with planning.

But what exactly is a content calendar?

There are no hard and fast rules about this. But I thought it would be helpful to nonprofits and other organizations, which often survive day by day, to get granular about what exactly should go into these planning documents. Continue reading