Image by jeffisageek on Flickr
Print out this cheat sheet to keep tab on the top tags
During the holiday break, Socialbrite is updating and republishing one of our most popular posts from last year.
By Kim Bale
Sending a tweet into the Twitterverse without a proper tag is like stocking a library with no regard to author or subject matter. Your messages may go unread and opportunities to connect with others may be missed.
Make room for a hashtag in your post. That will add your tweet to an existing thread, given that Twitter now turns hashtags into links. Bottom line: When used strategically, hashtags are definitely worth the precious extra characters.
We wrote earlier about how nonprofits can use Twitter hashtags. But hashtags have evolved a bit since then. Download and print out our new 45 hashtags for social good flyer so that you always have the right tag ready for your tweets.
A hashtag is a community-driven convention for adding additional context and metadata to your tweets. Similar to tags on Flickr, you add them in-line to your Twitter posts by prefixing a word with a hash symbol (or # sign).
How to create your own hashtag
Hashtags are useful when discussing a specific topic, trying to reach a certain demographic, aggregating tweets about an event or trying to raise awareness of a cause. Twitter now creates a link whenever anyone adds a hashtag — click it (say, #cause) and you’ll see a thread of most recent tweets that contain the same tag.
Anyone can create a hashtag. Just affix the # symbol to the beginning of a word, tweet it — and you’ve got your #hashtag! A hashtag can be included anywhere in your tweet — in the beginning, middle or at the end (though generally the latter). It doesn’t matter if the hashtag is uppercase or lowercase.
If you’re holding a conference — for example, #12ntc — or a special event or tweet regularly about a specific topic, you’ll likely want to use a hashtag. Be sure to announce the hashtag in advance so your followers will begin to use it. Need help with a fundraiser you’re organizing? Tag it with #fundraising and it will appear in a thread like this:
How to find the right hashtag
How to choose the right tag? Start with our flyer, then visit to search.twitter.com, type in the hashtag and see how other people are using it. You can also go one step further and search the hashtag on an analytics website, like Trendistic, What The Hashtag or hashtags.org, to see how it’s trending over time. This will clue you into which hashtags are most popular and which hashtags you should avoid because they see more action than the freeway at rush hour — say, #politics.
Note: You can’t add any punctuation to your hashtag, so it’s #web2, not #web2.0.
Can’t find the right hashtag for your tweet? Create your own. Just remember to keep it short and recognizable so others will use and search it. The longer your hashtag is (say, more than 10 characters), the less likely other people will be to retweet it.
Before you create your own, check out these existing hashtags for social change and start a conversation. Have your own favorite, or spot something we missed? Please add in the comments below!
Social change & activism
4. #4change: This hashtag was created to flag a monthly chat on how social media is helping to foster change.
5. #video4change is used to feature successful and creative video advocacy examples.
7. #dogood: Support the movement to do good and share your good deeds with the world.
8. The Occupy movement uses these hashtags: #OWS, #occupy, #occupytogether, #occupywallst, #occupywallstreet and #OccupyEverywhere, along with local variations like #OccupyOakland. (See Occupy Wall Street: The fight for the future.)
Nonprofits & foundations
11. #philanthropy: Tag your philanthropic news with this hashtag.
13. #charitytuesday: Share your favorite nonprofits with your followers every Tuesday.
14. #nptech: Use this for tagging nonprofits’ use of technology.
16. #crisiscommons: This hashtag is used largely during disasters to create crowdsourced solutions that contribute to disaster relief, along with the hashtag specific to the disaster.
17. #socent: Use this tag to discuss social entrepreneurship.
18. #impinv: Use this to discuss impact investing.
20. #socialbusiness: Use this to refer to business working toward social good.
21. #changemakers: Use this when discussing change through social entrepreneurship or when referring to Ashoka Changemakers.
22. #BOP (Bottom of the Pyramid): A favorite among entrepreneurs, this can be applied to a variety of tweets from topics concerning frugal spending to untapped resources. Be aware, however, that this hashtag gets a lot of use by those outside of the nonprofit sector. The related #bopbiz might be a better choice.
23. #entrepreneurs: Great for connecting with talented entrepreneurs.
24. #csr (Corporate Social Responsibility): Use this for tweets about sustainability and corporate programs to serve the public.