March 25, 2019

How to Write Your Best Fundraising Emails

Whether face-to-face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter).

Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing.

But let’s face it, writing effective fundraising emails is not easy. But it can be done, if you follow a process to develop your own email messages. And if you’re patient.

8 Steps to Writing The Best Fundraising Emails for Your Nonprofit

Here are eight steps you can follow to write or even rewrite fundraising emails for your next campaign:

STEP 1: Tell a good story

best fundraising emails - charitywater

A good story is the foundation of any effective fundraising appeal.

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July 28, 2014

3 powerful email marketing examples from the pros

Email Mktg

Tell stories of impact, use humor & cultivate relationships for more powerful email marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAre you looking to breathe new life into your nonprofit’s e-mail marketing?

If so, you will love these tips three from my peers:

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