Sweepstakes, deals, contests & more as a way to stoke engagement
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social media marketers, Facebook administrators.
Guest post by Mike Gingerich
You’re on Facebook because you want engagement, right? But you don’t want engagement purely for its own sake.
You want to be on Facebook because an engaged Facebook community translates into more leads, more donors, more customers & more sales for your nonprofit or business.
Put simply, more engagement means more volunteers, subscribers and donors. Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked. Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority. Continue reading