Target audience: Nonprofits, cause organizations, foundations and NGOs on Facebook.
Facebook is about friendships. It’s about reconnecting with old friends and keeping up with close friends.
Facebook is not about buying things or getting the lowest price. There are already websites for that, like Amazon and eBay.
Facebook is relational, it’s not transactional. Continue reading
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, anyone with a Facebook page.
Network for Good hosted a free webinar the other day where I presented 27 Ways to Increase Engagement on Your Facebook Page.
According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page. (Remember, most people who Like your page never see it again — unless it turns up in their news feed.)
Above are the slides from the webinar. Some of the things you’ll learn:
If you want to hear the 60-minute recording, download it here. You can check out the SlideShare presentation above or download it as a PDF.
• 19 ways to engage your nonprofit’s Facebook fans (Socialbrite)
If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website.
For example, when people view an article from your blog, they can see which of their friends have already read that article. They also can share content on your site with their Facebook friends.
Gigya published data showing that Web users spend 50 percent more time on websites that use Facebook social plug-ins. They also view twice as many pages.
As you can see in the bar graph above, users spend most of their time commenting, which, according to Giya, “allows them to share opinions on content and interact with other users – including those from their social graph.”
This makes sense when you remember that people are busier today than ever before, but still want to converse with their friends on topics they care about.
They also found that page views more than doubled for sites that use social plug-ins. Again, commenting and sharing were the two biggest activities.
What does all this mean for your website?
The more pages people view on your site, the more chances you have to convert them into an email subscriber or donor.
View your website as a fishing net. Web visitors either keep swimming on by your site or get caught in your net — subscribe to your email newsletter, etc. Social plug-ins encourage these fish to swim around a bit more, giving you more chances at catching them! Continue reading
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, Web publishers, individuals.
Your Facebook Page is up and running, but you want to entice newcomers to become fans. The best way to do that to direct visitors to your custom Welcome page rather than to your Wall as the default landing page for people who are not yet fans.
If you’re with a small nonprofit and have a little HTML knowledge, you can create custom tabs using an application called Static HTML:iframe tabs. (Facebook replaced FBML with support for iFrames earlier this year.)
The video above shows you how to create a simple tab with fan-only content using Static HTML. Continue reading
Image by iqoncept for Big Stock
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, marketing professionals, bloggers, individuals.
Ilove the new Facebook Insights. Unlike so many other changes that Facebook has sprung unexpectedly on us, the new Insights is a welcome change. I think it is such a significant change that it is a game-changer in the social media space. If I sound gushy, well, I am. With the new Insights metrics, Facebook is boldly telling the Facebook community and its competitors that the most important social network metric is real online engagement. As I’ve written before, if your page cannot ultimately move people to take action, then your organization is wasting its time with Facebook. Online engagement is how it begins.
Everything about the new Facebook Insights is focused on helping page administrators understand how well their page’s content is being received, shared, and talked about within Facebook. No longer do we have to count up Likes, fan posts to walls, and comments on posts, and pull together the online engagement percentage. And what’s more, we can dive deep, very deep, by post. By who is seeing the posts, and where. By how the content is being shared, and what type of content is being shared. That’s just the beginning. The Facebook metric that matters now is engagement. Here are but three examples of how Facebook is highlighting engagement.
Think about the bold statement Facebook is making when it shows this publicly on every Facebook page, for all to note:
In one glance, which number is more important? With simplicity and sharpness, Facebook turned the Like numbers game into a “how many really care” numbers game. Brilliant. Continue reading
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals.
Two weeks ago, Facebook launched a completely new version of Facebook Page Insights along with several new metrics.
Some of the new metrics include:
You can access your Facebook Page Insights directly under your Facebook Page’s main image in the sidebar (FYI – this tab can only be viewed by Page admins).
When you click on the Insights icon (see image above), you’ll go directly to an overview of analytics for your Facebook page. You’ll also notice that three sub-tabs have appeared in the sidebar: “Fans,” “Reach” and “Talking About This.”
The first tab you’ll see when you click on Insights is an overview of your Page. This tab shows you the day-to-day information you need to know as a page administrator.
Those four numbers at the very top of this page are the most current snapshot of your page. Following is the definition for each number:
Underneath these four numbers you’ll see a graph with rolling weekly numbers for “Talking About This” and “Weekly Total Reach” for the past month. You’ll also see dots for each day that you’ve posted to your page (dot size indicates the number of posts for that day). Continue reading
