By Caroline Avakian
Facebook recently added the ability to livestream (live video) on Facebook, catching up to the explosive popularity of livestreaming apps like Periscope. While Facebook Live was recently only available for celebrities and then some early livestreaming adopters, it has now rolled out this feature to everyone with an iPhone in the US, and plans are that Facebook will roll this out to the rest of the world in the coming weeks. We can only predict that a version for Android will be coming soon as well. Now, the thing is that Facebook Live Video is available only for individual profiles and for verified pages. Verified pages receive those little round, blue checkmarks right next to their names.
So what does all this mean for nonprofits who rely on Facebook to communicate with their Facebook fan communities? Here’s a quick breakdown:
February 1, 2016