September 9, 2013

Facebook tweaks news feed to spotlight more quality content

newsfeed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, marketing professionals, Facebook administrators.

John HaydonFacebook recently updated its news feed algorithm to feature organic content that’s more relevant to each user.

The news feed is where the vast majority of the action happens. So your organization should take steps to make sure you’re showing up in the new feeds of your fans.

Some of the factors that Facebook is using to decide which posts to display include:

  • Content that is timely and relevant
  • Content from a source the user trusts
  • Content that isn’t trying to game the news feed (for example, asking for people to like the content)
  • Content the user wouldn’t view as a low-quality meme
  • Content the user wouldn’t complain about seeing

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May 2, 2013

5 ways to dominate Facebook’s new news feed

IRC

Great images boost your place in the news feed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators and users.

John HaydonFacebook launched an enhanced news feed that’s rolling out to all users in the next weeks on both mobile and the Web.

The enhanced news feed now allows users to tailor and focus more easily on specific feeds:

  • All Friends: a feed that shows you everything your friends are sharing.
  • Photos: a feed with nothing but photos from your friends and the pages you like.
  • Music: a feed with posts about the music you listen to.
  • Following: a feed with the latest news from the pages you like and the people you follow.
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