February 7, 2013

Dive deeper into Facebook Page Insights

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Photo courtesy of cambodia4kidsorg via Creative Commons

Break out analytics into five separate reports

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators.

John HaydonFacebook Insights for Pages provides critical data about activity around your Page and your Page updates. It’s like a GPS device guiding you towards successful interactions on Facebook.

Facebook breaks down its analytics into five reports that can be viewed directly on your page:

  1. The Overview Report: An overview of how your page is performing day to day, with sortable post-level details.
  2. The Likes Report: A report about the Facebook users who like your page.
  3. The Reach Report: A report about the Facebook users who see your page content (organic, viral and paid reach), what websites are referring traffic to your page and more.
  4. The Talking About This Report: A report about the Facebook users who create content about your page, and how those stories generate viral reach.
  5. The Check Ins Report: A report about the Facebook users who check in to your Facebook Place on their mobile device.
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