Photo courtesy of cambodia4kidsorg via Creative Commons
Break out analytics into five separate reports
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators.
Facebook Insights for Pages provides critical data about activity around your Page and your Page updates. It’s like a GPS device guiding you towards successful interactions on Facebook.
Facebook breaks down its analytics into five reports that can be viewed directly on your page:
- The Overview Report: An overview of how your page is performing day to day, with sortable post-level details.
- The Likes Report: A report about the Facebook users who like your page.
- The Reach Report: A report about the Facebook users who see your page content (organic, viral and paid reach), what websites are referring traffic to your page and more.
- The Talking About This Report: A report about the Facebook users who create content about your page, and how those stories generate viral reach.
- The Check Ins Report: A report about the Facebook users who check in to your Facebook Place on their mobile device.
