June 16, 2010

13 Facebook Page features that will make your day

John HaydonDuring the Facebook Foundations webinars I conduct with Charityhowto, I’ve kept a running list of the most common questions registrants have had about creating and managing a Facebook Page.

Below is a partial list. The video above walks though the answers to each one.

13 Facebook Page features that will make your day

  1. How To Quickly Find Your Page – Many folks have a hard time finding their Page once it’s created. One nonprofit marketer recently told me that they search for their Page each time they want to update it.
  2. You Can Edit Your Thumbnail – That little tiny section of your main image that everyone sees in updates and new feed posts? Yes, that’s your Page “thumbnail”. You can edit it simply by clicking “edit thumbnail” in the upper right-hand corner of your main image. Also, see Kim’s post.
  3. You Can Create Three Walls Streams Or One Wall Stream – You have two display options for your wall. One creates a single stream that includes posts by Page admins and posts by connections.
  4. Users Cannot Post To Your Wall Unless They Like Your Page – A great way to increase connections is to promote your wall as the single place for discussion during an event. When users want to join the dialogue, they have to “like” your Page. Charityhowto increased their fan base by 323 percent in three hours using this strategy.
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