December 10, 2012

How nonprofits can adapt to Facebook’s newsfeed changes

6 tips to keep your content top-of-stream

Guest post by Meghan Keaney Anderson
Hubspot

In late September news trickled out about a change in Facebook’s EdgeRank algorithm that was causing big drops in reach for many branded pages for nonprofits, businesses and all organizations. The EdgeRank algorithm determines which posts are displayed in the newsfeed and in what priority order. Noticing a clear decrease in the reach and virality of pages, Beth Kanter took to Facebook to see if many nonprofits had experienced it. She received a number of replies affirming the dropoff, while others, like John Haydon at Socialbrite, say the evidence doesn’t support that claim.

What seems to have changed?

The main tenet of social shares remains true: Interesting, remarkable content will always rise to the top

Both EdgeRank Checker and Post Rocket have good posts on the details, but in a nutshell, Facebook has altered the way it displays posts in the newsfeed to prioritize posts that have the greatest number of interactions – a cumulative figure determined by the number of clicks, likes, comments and shares a post receives. The new algorithm also factors in negative feedback and penalizes posts that have been actively hidden by viewers or reported as spam.

Regardless of whether Facebook’s code tweaking is having an impact on your fans’ newsfeeds, the real question now is: Short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream. Continue reading

September 19, 2012

6 simple steps to create a Facebook page that just works

Tips for leveraging the power of Facebook at your nonprofit or school

Target audience: Nonprofits, universities, colleges, associations (including alumni associations), cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers — and anyone with a Facebook page.

Guest post by Frank Barry
Director, Professional Services, Blackbaud

We already know that Facebook is crushing it, and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But is your school or nonprofit getting the most out of the platform? Are you using Facebook to its full potential?

Based on what I’ve seen I’d say there’s a high likelihood that you’re not.

But there is hope!

Among the countless schools I found using Facebook poorly, there were plenty of shining examples of schools doing a great job of utilizing Facebook to build lasting relationships with families, students and alumni (both university and K-12).

Here are some of the key findings and takeaways from my recent presentation on how schools can leverage Facebook.. Keep in mind that these tips also apply to any nonprofits trying to effectively use Facebook as part of their online strategy. Continue reading