July 9, 2013

6 reasons to use Facebook’s Power Editor for Facebook ads

Power editor

Target, retarget and create with Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, small businesses, Facebook administrators, general public.

John HaydonI’ve written about Facebook’s Power Editor before but understand why people don’t use it as much as Facebook’s self-serve ad tool:

It’s dog ugly and unintuitive.

However, the Power Editor includes many advanced Facebook ad features that were originally intended for use by agencies (and not available in the more commonly used self-serve tool).

I’ll get to these advanced features after you install the Power Editor. Continue reading

October 11, 2012

How to install Facebook’s new Power Editor

Targeted Facebook ads are taken to the next level

This is the second of a two-part series. Also see:
Part 1: How to target your donors or email subscribers with Facebook ads

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.

John HaydonEven if you don’t create a lot of Facebook ads, you can use Facebook’s brand new Power Editor to create custom audiences that integrate external data into your Facebook ad.

Haven’t heard of Power Editor? It’s a complimentary tool provided by Facebook that can be downloaded at the click of a button. If you manage multiple Facebook accounts or campaigns for your nonprofit, Power Editor might become your new bud, making it easy to create, edit, manage and optimize multiple ads at once. Continue reading

October 10, 2012

How to target your donors or email subscribers with Facebook ads

Get more out of Facebook ads with targeted content

This is the first of a two-part series. Also see:
Part 2: How to Install Facebook Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.

John HaydonImagine being able to reach lapsed donors on Facebook, or targeting Facebook page posts for a project funded by that donor segment! Facebook’s new ad feature, called custom audiences, allows you to find your offline supporters and donors among Facebook users.

Previously only available for Facebook’s biggest customers, this feature allows you to target users by email, phone number or Facebook ID. Watch the video below for more on how this works. Continue reading