February 26, 2013

6 things nonprofits should know about Facebook ads

Make scarce marketing dollars go further with targeted, tested ads

Editor’s note: We’ve combined John Haydon’s 3-minute video tutorial above on how to use Facebook Insights to target Facebook ads more effectively with the following guest post that dissects the different kinds of Facebook ads.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketing pros, Facebook administrators, anyone with a Facebook page.

Guest post by Taryn Degnan

tarynIf you build it, they will come … but what if they don’t? What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your executive director or CEO) still want more? Continue reading

January 14, 2013

How to get the best results from Facebook promoted posts

John HaydonIs your nonprofit considering using promoted posts on Facebook? With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success. The more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth.

So the key to investing your ad dollars wisely is to promote only posts that are already getting a lot of likes, comments and shares. You do this by ranking your most recent posts by virality within Facebook Insights. Watch the 4-minute video above for the complete rundown.

August 1, 2012

How to promote posts on your Facebook page

6 tactics for getting into your fans’ news feeds

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook members.

John HaydonIn May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates.

Promoted posts are labeled “sponsored” and show up in the news feeds — both Web and mobile — of people who like your Page. When fans interact with the post, it’s then shown to their friends.

You can promote any of your most recent posts by selecting “Promote” at the bottom of the post and following these instructions:

1Mind the gap – Facebook allows you to promote only your most recent updates over the past three days. This means you should really be aware of how your content is performing each day so you don’t miss out on an opportunity to promote a post that happens to go viral. Continue reading