September 23, 2011

How to activate Facebook’s new subscribe button

subscribed-not friends

 

And what it means for your nonprofit

Target audience:Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals

John HaydonWith all of the amazing features that Facebook Pages have, the one thing that they’ve always lacked is the ability to create that personal connection that Facebook users like.

This all changed last week when Facebook released a new feature on Facebook profiles called the Subscribe button. This feature allows people in your organization to publish content on their personal Profiles that anyone can subscribe to without compromising any privacy.

What this ultimately means for your organization is creating a deeper, more personal experience around your nonprofit on Facebook. (Ted shares a few examples on the frogloop blog.)

In the image at top, you can see that I have subscribed to Jesse’s public updates, but I am not his friend.

How will this affect my current friends on Facebook?

This won’t change how you and your friends connect on Facebook. They’ve always been able to see your updates (and vice versa), so you won’t have to “subscribe” to each other (see image below).

friends-automatic subscribe

You can choose to filter what types of updates you see from both friends and non-friends you’ve subscribed to (important events, photos, comments and likes, status updates). The filtering options include life events, status updates, photos and more (see below). Continue reading