October 10, 2012

How to target your donors or email subscribers with Facebook ads

Get more out of Facebook ads with targeted content

This is the first of a two-part series. Also see:
Part 2: How to Install Facebook Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.

John HaydonImagine being able to reach lapsed donors on Facebook, or targeting Facebook page posts for a project funded by that donor segment! Facebook’s new ad feature, called custom audiences, allows you to find your offline supporters and donors among Facebook users.

Previously only available for Facebook’s biggest customers, this feature allows you to target users by email, phone number or Facebook ID. Watch the video below for more on how this works. Continue reading