August 21, 2014

My take on the ALS #IceBucketChallenge

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Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube)

3 reasons I’ve decided to embrace this campaign — and why you should, too

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Caroline AvakianAs you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed by storm. Your friends, colleagues, heck, even your grandmother might have been nominated to dump a bucket of cold water and ice on her head in the name of charity. And in this case, it’s a very good cause. ALS is Amyotrophic Lateral Sclerosis, also referred to as Lou Gehrig’s disease,a neurodegenerative disease characterized by muscle spasticity, rapidly progressive weakness due to muscle atrophy, and difficulty in speaking, swallowing, and breathing.

As a social media consultant working with social causes and nonprofits, I have taken great delight in the virality of this meme all in the name of a disease that gets very little attention and fundraising dollars. Continue reading

July 10, 2014

8 ways to make social media matter

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org

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Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

Continue reading

July 1, 2014

7 Facebook hacks to make your website more shareable

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Tips to make Facebook work harder for your website

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonHow you reach people is not limited to your Facebook Page.

You reach people with your e-mails, your YouTube videos, mentions in the local newspaper.

And you reach people with your website content.

In the same way that people share your Facebook Page updates with their friends (via likes, comments and shares), they can also share your website content. For example, someone sharing a blog post by clicking a Like button. With both a Facebook Page and a blog, your ability to reach people gets amplified! Continue reading

March 3, 2014

How to entice your board into the social media waters

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Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading

July 9, 2013

6 reasons to use Facebook’s Power Editor for Facebook ads

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Target, retarget and create with Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, small businesses, Facebook administrators, general public.

John HaydonI’ve written about Facebook’s Power Editor before but understand why people don’t use it as much as Facebook’s self-serve ad tool:

It’s dog ugly and unintuitive.

However, the Power Editor includes many advanced Facebook ad features that were originally intended for use by agencies (and not available in the more commonly used self-serve tool).

I’ll get to these advanced features after you install the Power Editor. Continue reading

July 1, 2013

7 ways nonprofits can benefit from Facebook hashtags

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Photo courtesy of joe0153 (Creative Commons)

Creating and leveraging the power of hashtags

Target audience: Nonprofits, cause organizations, foundations, NGOs, associations, social enterprises, small businesses, Facebook administrators.

John HaydonBy now you may or may not have heard that Facebook hashtags have been rolled out to many users.

These hashtags link conversations together like they do on Twitter or Instagram, enabling your community to go deeper into a specific topic.

How to create a Facebook hashtag

A hashtag is simple a tag that links together all content that includes the hashtag. Creating a Facebook hashtag is as simple as typing a “#” in front of any word or phrase (no spaces).

For example, a breast cancer organization might use #breastcancer to link together topical posts. (Capitalization doesn’t matter.)

Hashtags that are created elsewhere but posted to your Facebook page will be automatically clickable and searchable on Facebook. Continue reading