Sincerity & technology help express gratitude to supporters
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.
It’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.
How do you thank your Facebook fans in ways that are sincere and meaningful? Below are five ways to say thanks that they’ll notice.
With cover photos
1Check out the Facebook cover Dogs Trust created to thank their supports. You can also switch things up by thanking specific fans in a cover photo and even tell them why you appreciate them (a la charity:water)! Continue reading →
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.
It seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.
Text updates aren’t as sexy, but they can be equally as effective.
Why bother posting text updates on your Facebook page?
Why should you care about posting text updates when the research says photos work best?
There are at least two reasons:
Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.