March 3, 2014

How to entice your board into the social media waters

boardroom

Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading

July 9, 2013

6 reasons to use Facebook’s Power Editor for Facebook ads

Power editor

Target, retarget and create with Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, small businesses, Facebook administrators, general public.

John HaydonI’ve written about Facebook’s Power Editor before but understand why people don’t use it as much as Facebook’s self-serve ad tool:

It’s dog ugly and unintuitive.

However, the Power Editor includes many advanced Facebook ad features that were originally intended for use by agencies (and not available in the more commonly used self-serve tool).

I’ll get to these advanced features after you install the Power Editor. Continue reading

July 1, 2013

7 ways nonprofits can benefit from Facebook hashtags

hashtags
Photo courtesy of joe0153 (Creative Commons)

Creating and leveraging the power of hashtags

Target audience: Nonprofits, cause organizations, foundations, NGOs, associations, social enterprises, small businesses, Facebook administrators.

John HaydonBy now you may or may not have heard that Facebook hashtags have been rolled out to many users.

These hashtags link conversations together like they do on Twitter or Instagram, enabling your community to go deeper into a specific topic.

How to create a Facebook hashtag

A hashtag is simple a tag that links together all content that includes the hashtag. Creating a Facebook hashtag is as simple as typing a “#” in front of any word or phrase (no spaces).

For example, a breast cancer organization might use #breastcancer to link together topical posts. (Capitalization doesn’t matter.)

Hashtags that are created elsewhere but posted to your Facebook page will be automatically clickable and searchable on Facebook. Continue reading

June 17, 2013

Building a loyal Facebook fan base

The key differences between nonprofits and for-profits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, small businesses, general public.

John HaydonMy good friend Jon Loomer and I chatted the other day for the Social Media Pubcast. Check out the video above to glean some insights on some of the topics we discussed.

You’ll find out more about:

  • The key advantage nonprofits have over for-profits
  • Differences and similarities in approach to and struggles with Facebook between nonprofits and for-profits
  • Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
  • Tips for Promoted Posts

Check out the video from our chat and share your thoughts in the comments below!

May 14, 2013

Five creative ways to thank your Facebook fans

Thank you

Sincerity & technology help express gratitude to supporters

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.

John HaydonIt’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.

How do you thank your Facebook fans in ways that are sincere and meaningful? Below are five ways to say thanks that they’ll notice.

With cover photos

Thank you cover

1Check out the Facebook cover Dogs Trust created to thank their supports. You can also switch things up by thanking specific fans in a cover photo and even tell them why you appreciate them (a la charity:water)! Continue reading