How to take advantage of Facebook's Insights feature This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on Twitter. Today we’ll measure stats (called Insights) on your Facebook Page only for the purpose of setting a benchmark. [author]Before we begin, if you don’t have a Facebook Page, and want to start … [Read more...] about 11 stats you need to measure on your Facebook Page
Why even small, resource-constrained nonprofits should be using social media Guest post by Jordan Viator Nonprofit Live TV What are some of the ways in which social media can be used to advance the social good? Nonprofit Live TV put the question to Matt Mahan, Nonprofit and Business Development Director of Causes and Carie Lewis, Director of Emerging Media of the Humane … [Read more...] about Social media for social good
[author]On Thursday, administrators of Causes accounts on MySpace received a notice via email stating, “Thank you for the work you’ve done on Causes on MySpace. Due to the lack of activity on MySpace, we’ve decided to focus our efforts on the Causes Application on Facebook.” (See the full message here.) The message indicated that all Causes-related pages and content on MySpace … [Read more...] about MySpace abandons Causes — what does it mean?
Here are 14 'levers' you need to be pulling [author]Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see "11 Quick Tips to Enhance Your Facebook Fan Page" by @franswaa). And yes, you need to have compelling content. … [Read more...] about How to build a Facebook community
Competition lets you win up to $50,000 for your favorite charity [author]Yesterday the Case Foundation, Causes and Parade Publications kicked off the 2009 America’s Giving Challenge. It's a 30-day nationwide online competition that encourages people to use their personal networks and social media to build cause communities that raise funds and recruit supporters for a … [Read more...] about Giving Challenge: Tap your networks to support a cause