May 6, 2013

3 ways to boost Facebook engagement with text updates

Post Status

How to make text updates as effective as photos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonIt seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.

Text updates aren’t as sexy, but they can be equally as effective.

Why bother posting text updates on your Facebook page?

Why should you care about posting text updates when the research says photos work best?

There are at least two reasons:

  1. Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.
  2. Posting diverse content helps you engage more users simply because people have diverse preferences for content type and content topics. Continue reading
May 2, 2013

5 ways to dominate Facebook’s new news feed

IRC

Great images boost your place in the news feed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators and users.

John HaydonFacebook launched an enhanced news feed that’s rolling out to all users in the next weeks on both mobile and the Web.

The enhanced news feed now allows users to tailor and focus more easily on specific feeds:

  • All Friends: a feed that shows you everything your friends are sharing.
  • Photos: a feed with nothing but photos from your friends and the pages you like.
  • Music: a feed with posts about the music you listen to.
  • Following: a feed with the latest news from the pages you like and the people you follow.
  • Continue reading

April 24, 2013

Create a Facebook page fan gate for your nonprofit

Encourage likes by using exclusive offers

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.

John HaydonOne powerful strategy for acquiring Facebook fans is to encourage likes by using fan-gating, where exclusive content is available only to people who have liked your page.

The critical part is the incentive behind the fan gate.

You have to offer something that’s valuable enough to overcome the hurdle of liking your Facebook page. Continue reading

April 11, 2013

25 SMART social media objectives

SMART

How nonprofits can use SMART goals to chart impact

Guest post by Beth Kanter
Beth’s Blog

beth-kanterUsing SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning Continue reading

April 10, 2013

Create a winning promotion for your Facebook page

BR Promo

Sweepstakes, deals, contests & more as a way to stoke engagement

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social media marketers, Facebook administrators.

Guest post by Mike Gingerich
Tabsite

mikegingerichYou’re on Facebook because you want engagement, right? But you don’t want engagement purely for its own sake.

You want to be on Facebook because an engaged Facebook community translates into more leads, more donors, more customers & more sales for your nonprofit or business.

Put simply, more engagement means more volunteers, subscribers and donors. Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked. Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority. Continue reading

April 8, 2013

Understanding how Facebook Graph Search works

graph search
Photo courtesy of TimeHacker (Creative Commons)

5 ways to improve your organization’s visibility through Graph Search

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.

John HaydonFacebook Graph Search is very different from Google search. With Graph Search — which is still in the process of being rolled out to Facebook’s 1 billion members — you combine a keyword search with friends who’ve shared content on Facebook related to that search.

For example, you can search for friends in Boston who like volunteering for animal shelters. What this means is that there are now many more ways for people to discover your organization on Facebook! Continue reading