May 14, 2013

Five creative ways to thank your Facebook fans

Thank you

Sincerity & technology help express gratitude to supporters

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.

John HaydonIt’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.

How do you thank your Facebook fans in ways that are sincere and meaningful? Below are five ways to say thanks that they’ll notice.

With cover photos

Thank you cover

1Check out the Facebook cover Dogs Trust created to thank their supports. You can also switch things up by thanking specific fans in a cover photo and even tell them why you appreciate them (a la charity:water)! Continue reading

May 6, 2013

3 ways to boost Facebook engagement with text updates

Post Status

How to make text updates as effective as photos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonIt seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.

Text updates aren’t as sexy, but they can be equally as effective.

Why bother posting text updates on your Facebook page?

Why should you care about posting text updates when the research says photos work best?

There are at least two reasons:

  1. Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.
  2. Posting diverse content helps you engage more users simply because people have diverse preferences for content type and content topics. Continue reading
May 2, 2013

5 ways to dominate Facebook’s new news feed

IRC

Great images boost your place in the news feed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators and users.

John HaydonFacebook launched an enhanced news feed that’s rolling out to all users in the next weeks on both mobile and the Web.

The enhanced news feed now allows users to tailor and focus more easily on specific feeds:

  • All Friends: a feed that shows you everything your friends are sharing.
  • Photos: a feed with nothing but photos from your friends and the pages you like.
  • Music: a feed with posts about the music you listen to.
  • Following: a feed with the latest news from the pages you like and the people you follow.
  • Continue reading

April 24, 2013

Create a Facebook page fan gate for your nonprofit

Encourage likes by using exclusive offers

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.

John HaydonOne powerful strategy for acquiring Facebook fans is to encourage likes by using fan-gating, where exclusive content is available only to people who have liked your page.

The critical part is the incentive behind the fan gate.

You have to offer something that’s valuable enough to overcome the hurdle of liking your Facebook page. Continue reading

April 11, 2013

25 SMART social media objectives

SMART

How nonprofits can use SMART goals to chart impact

Guest post by Beth Kanter
Beth’s Blog

beth-kanterUsing SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning Continue reading