April 11, 2013

25 SMART social media objectives

SMART

How nonprofits can use SMART goals to chart impact

Guest post by Beth Kanter
Beth’s Blog

beth-kanterUsing SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning Continue reading

April 10, 2013

Create a winning promotion for your Facebook page

BR Promo

Sweepstakes, deals, contests & more as a way to stoke engagement

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social media marketers, Facebook administrators.

Guest post by Mike Gingerich
Tabsite

mikegingerichYou’re on Facebook because you want engagement, right? But you don’t want engagement purely for its own sake.

You want to be on Facebook because an engaged Facebook community translates into more leads, more donors, more customers & more sales for your nonprofit or business.

Put simply, more engagement means more volunteers, subscribers and donors. Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked. Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority. Continue reading

April 8, 2013

Understanding how Facebook Graph Search works

graph search
Photo courtesy of TimeHacker (Creative Commons)

5 ways to improve your organization’s visibility through Graph Search

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.

John HaydonFacebook Graph Search is very different from Google search. With Graph Search — which is still in the process of being rolled out to Facebook’s 1 billion members — you combine a keyword search with friends who’ve shared content on Facebook related to that search.

For example, you can search for friends in Boston who like volunteering for animal shelters. What this means is that there are now many more ways for people to discover your organization on Facebook! Continue reading

March 27, 2013

3 ways nonprofits can use Facebook apps to motivate donors

Screen Shot 2013-03-24 at 2.24.28 PM

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.

Guest post by Jim Belosic
CEO, Shortstack

Jim BelosicAnyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.

Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!

Using custom apps like ShortStack can help increase donations during fundraising campaigns. Check out these three ways that nonprofits can use Facebook apps to motivate donors. Continue reading

March 21, 2013

Facebook Page contests: What you can and can’t do

TraneContest
Courtesy of SocialCandy via Creative Commons

The dos and don’ts of hosting a Facebook contest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, marketers.

John HaydonIf you’re confused about Facebook’s terms for promotions and contests allowed on your page, you’re not alone.

The other day I received an email from a subscriber asking about this specific example: Continue reading