February 7, 2013

Dive deeper into Facebook Page Insights

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Photo courtesy of cambodia4kidsorg via Creative Commons

Break out analytics into five separate reports

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators.

John HaydonFacebook Insights for Pages provides critical data about activity around your Page and your Page updates. It’s like a GPS device guiding you towards successful interactions on Facebook.

Facebook breaks down its analytics into five reports that can be viewed directly on your page:

  1. The Overview Report: An overview of how your page is performing day to day, with sortable post-level details.
  2. The Likes Report: A report about the Facebook users who like your page.
  3. The Reach Report: A report about the Facebook users who see your page content (organic, viral and paid reach), what websites are referring traffic to your page and more.
  4. The Talking About This Report: A report about the Facebook users who create content about your page, and how those stories generate viral reach.
  5. The Check Ins Report: A report about the Facebook users who check in to your Facebook Place on their mobile device.
  6. Continue reading

February 6, 2013

4 kinds of Facebook ad types compared

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Understand the nuances of Facebook ads to find the best fit for your objectives

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonFacebook ads differ from almost every other type of Internet ad in at least two important ways:

1) Facebook ads target the interests expressed by users in their profile details, the pages and groups they like, and updates they post on their Timeline (new job, new relationship, new baby, etc.).

2) Facebook ads also scale word-of-mouth marketing to a massive degree by leveraging the recommendations between friends – a network of 140 billion connections Facebook calls the “social graph.” Continue reading

February 5, 2013

Create a social media policy for your nonprofit

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Draft a comprehensive set of guidelines to cover all of your social media bases

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators. Note: Socialbrite has created social media policies for a number of nonprofit clients.

Guest post by Andrea Berry and Ben Stuart
Idealware

As nonprofits have increasingly turned to social media, policies to govern their use have become the new frontier. It can be difficult for organizations to find examples that fit their needs. A good social media policy will provide clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community on a day-to-day basis, freeing them up to think more strategically. But what’s involved in creating one?

A good social media campaign or engagement strategy can help your organization fulfill its mission, and there are many examples of nonprofits using these tools successfully for everything from fundraising and volunteer recruitment to building awareness. But there are also examples of organizations that have encountered pitfalls along the way to an effective social media presence. Continue reading

February 4, 2013

19 ways to engage your nonprofit’s Facebook fans

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Get your Facebook page buzzing by using these tactics

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators.

John HaydonIf you’re like most busy nonprofit professionals, you make your best effort to have an organized content strategy on Facebook. Still, there are times when you get buried with other projects and simply have no idea what to post on your Facebook page.

Here are 19 quick Facebook page post ideas that you can use right now to get your page buzzing.

  1. Ask a fill-in-the-blank question about the specific area of your cause. Begin the prompt with “Fill in the Blank:”
  2. Ask a multiple-choice question related to a specific area of your cause. Begin the update with “Quick Poll” and then write the choices on separate lines (A, B, C). Continue reading
January 28, 2013

8 steps to prepare your Facebook page for Graph Search

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Connect your organization through Facebook Graph Search

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, anyone with a Facebook Page.

John HaydonFacebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search.

For example, here’s a search of friends who like The Ellie Fund and live in Boston: Continue reading

January 14, 2013

How to get the best results from Facebook promoted posts

John HaydonIs your nonprofit considering using promoted posts on Facebook? With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success. The more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth.

So the key to investing your ad dollars wisely is to promote only posts that are already getting a lot of likes, comments and shares. You do this by ranking your most recent posts by virality within Facebook Insights. Watch the 4-minute video above for the complete rundown.