October 3, 2012

7 top video editing tools for nonprofits

How to edit video in house with tools that fit your expertise

This is the second of a three-part series on nonprofits’ use of video. Also see:
• Part 1: What to consider when investing in video
• Part 3: Video for your cause: Getting giddy over Viddy

Guest post by Kyle Henri Andrei
Idealware

Before the digital revolution, videos — like still photographs — were actually shot on film. Editing them involved cutting out individual frames and splicing the filmstrip back together, a tedious and expensive process that resulted in lots of little plastic squares on the cutting room floor. You also had to move through all previous footage to reach the scenes you wanted to edit, more or less requiring you to edit the film in the order in which you shot it.

Today, software makes editing digital footage faster, easier and much more affordable, and puts it within reach of anyone with a personal computer. Even better, digital video editing is “nonlinear,” which means you can access the scenes you want to edit directly. This helps speed up the process, especially for a short, Internet-ready video for which you just need to trim off the ends and add a title screen or two. Continue reading

July 10, 2010

A quick guide to multimedia software

 

An overview of software for multimedia editing, video hosting & podcasting

Target audience: Nonprofits, social change organizations, educators, NGOs, citizen journalists, media makers. This is part of Creating Media, our ongoing series designed to help nonprofits and other organizations learn how to use and make media.

By Kaitlin LaCasse and Laura S. Quinn
Idealware

Want to get started using audio or videos to engage your current supporters and pull in new ones? There are a number of tools that put multimedia within the reach of most nonprofits. In this excerpt from the Idealware Field Guide to Software for Nonprofits: Fundraising, Communications and Outreach, we explore three related multimedia topics. First, we take a look at multimedia editing software, which can help you whip your audio or video files into shape for public distribution. Then we explore how video sharing websites can help you put your video into the world. Finally, we talk about podcasts, a way to let people easily subscribe to audio or video shows.

Multimedia editing

Multimedia editing software gives you the capability to create videos or audio recordings with a level of a polish that used to require a lot of expensive hardware. Good editing takes time and some skill, but a number of low-cost, straightforward packages put the tools within reach of any nonprofit.

With audio packages, you can edit interviews for length, cut “um”s and pauses, and add music or voiceover introductions. Both GarageBand (for the Mac) and Audacity (for the PC or Mac) are free, solid tools that provide all the functionality you’re likely to need. If you’re eligible for the Adobe donation program through TechSoup, you may be able to get professional-grade Adobe Audition for a $35 admin fee.

Adobe Premier ElementsVideo tools let you cut out pieces you don’t want, splice different sections together, and overlay graphics and text onto your piece. You might join an interview with a constituent together with scenes of your program participants, and put a title screen at the beginning — and even upload it to YouTube with a single click.

For Mac users, iMovie (free with the Mac OS X operating system) is a great editing tool for simple movies. The free editing software available for PCs, on the other hand — like Windows Movie Maker and Pinnacle Systems’ VideoSpin — can be difficult to work with, and often imposes insistent front-and-center ads or confusing limitations on supported formats. For PC users, a good alternative is Adobe Premiere Elements (pictured at right, $15 for nonprofits on TechSoup, or the movie editor is about $79 retail), which provides friendly features very similar to iMovie.

[Editors note: There are also a few online video editing options, including Jaycut.com (free), Motionbox.com (free), Moviemasher.com (free & open source) and Kaltura (fee-based and open source, though these solutions have serious limitations.] Continue reading