November 13, 2012

New campaign: Give Up a Gift for Africa


Photo by Shannon Hoff via CreativeCommons

Turn a stocking stuffer into a donation this Christmas

Guest post by Shelly Lawrence
African Children’s Choir

The world famous African Children’s Choir is launching their Christmas campaign, Give Up a Gift for Africa.

The campaign encourages parents to make a donation to The African Children’s Choir as a stocking stuffer gift for their child. Once the donation has been made, the parent will receive a link to a printable Christmas card via email. Once they’ve printed it, they can put it into the child’s stocking as a thank you. Continue reading

October 24, 2012

4 Facebook apps to raise funds for your cause

Leverage the power of your social network to raise donations

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fund-raisers, cause supporters.

John HaydonFacebook recently recommended four fundraising applications that keep fundraising inside of Facebook.

What’s great about these applications is that they leverage the strength of Facebook by encouraging donors to share your fundraiser with others, see friends who have also donated, and make fundraising transactions more frictionless. Continue reading

September 12, 2011

What social fundraising means for your nonprofit

A look at the growing phenomenon of social media fundraising

Target audience: Nonprofits, NGOs, cause organizations, fundraising executives, social media managers, donors.

This article is part of our series on social fundraising.

Debra AskanaseI’ve been looking forward to the promise of “social media+fundraising” for a while now. There are plenty of fundraising solutions that leverage social media, relying on fundraisers to tweet, share, and post their fundraising pages to their social networks. There are also fundraising solutions that fully rely on and live within a social platform, such as a Facebook fundraising application or a fundraising widget you place on your blog. Then there is the newest evolution: fundraising that innately uses social media as a platform.

In the slide presentation above, I review the three categories of social media fundraising and my thoughts about how social media fundraising has finally arrived in a real way.

Sharing is huge

A report from Share This states that sharing generates more than 10% of all internet traffic. In order of frequency, most people click on links shared within Facebook, followed by “other” (blogs, social bookmarking, etc.), email, and Twitter. Facebook is the largest sharing channel, at 38%, which is why so many online fundraising pages are shared and shared again on Facebook.

sharing stats

Social fundraising is growing

By all definitions, online fundraising is growing. Social fundraising is also growing. Network for Good’s online giving study’s quarterly giving index illustrates that, despite the current poor economic outlook, social giving is still rising. In Q1 and Q2 of 2011, social giving increased (though Q1 giving may have been skewed by Japan tsunami relief fundraising). The 2011 Nonprofit Social Network Benchmark Report of US nonprofit social media fundraising reports that Facebook is the social media platform most nonprofits are using if they are participating in social media fundraising, though it is still a very small percentage who have raised significant money using Facebook.

Online giving growth

Social sharing of fundraising pages yields results: Social media fundraising that leverages social networks

When fundraisers share their fundraising pages to their social networks, giving increases. Blackbaud recently issued a report and created an infographic about the power of peer-to-peer sharing. Blackbaud found that Twitter and Facebook posts convert 0.25% of impressions into donations. It also found that Twitter users increased donations nearly 10x more than those who did not use Twitter. FirstGiving found that for every share to Facebook, 5 people returned to a fundraising page. FirstGiving also found that the value of a share to Facebook was worth $10.87 in donations.

Peer to peer online donation solutions (such as FirstGiving, Razoo, Crowdrise, Donors Choose) where a fundraiser creates a fundraising page and shares that page are increasingly being used by nonprofit organizations, and the culture of online donations is growing. Sometimes these solutions are also called social media fundraising, because they rely so heavily on social media for amplification. These solutions are ideal for leveraging an organization’s base, and increasing donations through personal social network sharing. However, it’s just as important that the nonprofit also have a vibrant social media presence to amplify these efforts and engage with fundraisers.

Giving that relies on or lives exclusively within a social network

Social media fundraising can also be defined as fundraising that happens within a social network, rather than shared to the network. Most examples of these fundraising solutions live within Facebook. Examples include Causes, the What Gives or FirstGiving fundraising tabs that you can add to a Facebook page or profile, fundraising applications developed for a Facebook Page. These fundraising solutions rely on Facebook to thrive: You have to connect using Facebook, and they count on fundraisers sharing with their Facebook friends for amplification. Other examples include Google Checkout for nonprofits on YouTube or fundraising widgets placed on a blog. This type of fundraising is growing, but certainly is not mainstream, and best used where you have a fair number of supporters and know you can energize them. Continue reading

May 28, 2010

24 tools for fundraising with social media

GlobalGiving

 

How to raise money to support your favorite cause

Target audience: Nonprofits, social change organizations, cause supporters, businesses

By Vivian Ramirez and J.D. Lasica
Socialbrite staff

In the old days — before 2005, remember? — we would solicit our friends to raise funds through walk-a-thons, cake raffles and similar homespun events. If you were raising money for a favorite cause, you’d look to your immediate friends, family and co-workers.

Today, social media has changed the game. With the surge of Facebook, Twitter and other social networks, you can reach a much wider audience to raise money for your cause. The success of such online efforts varies widely: 30,000 runners in the Flora London Marathon raised $7.3 million through the online fundraising platform Justgiving. On a smaller scale, the Trail of Tails Pet Walk and Festival raised $41,000 for the Jacksonville, Fla., Humane Society using social media tools. And New York dancer Amanda Gravel raised $988 using the widget ChipIn for the campaign against breast cancer.

How did it work for them? Social tools now make it easy to solicit donations using fundraising widgets or badges, social networks like Twitter and Causes (part of integrated with Facebook). With Network for Good or PayPal usually handling the transaction, the solicitors can concentrate on sharpening their message and targeting the right recipients. Not all take the same approach: Some let you add advertising to your site, or create personal webpages, as a way to support your cause instead of ponying up dinero.

Depending on the size of your campaign and budget, cause advocates and small nonprofits now have lots of tools to choose from — further down, we’ll tell you about the ones for mid-size and large nonprofits. (See last month’s 10 mobile apps for social good for ideas on how to donate or volunteer using mobile devices.)

Here are 24 tried-and-true tools for online fundraising. Have we used them all? No. But if you’ve used some of these, add your observations. And we know there’s a 25th out there, so tell us your favorites in the comments below.

 
chipin

ChipIn: The easy way to collect money

1ChipIn is the most popular widget used by fundraisers today for distributed fundraising. It’s a simple tool you can place on your website or on a Facebook profile page. It amounts to a donate button that comes with a thermometer that measures the campaign’s progress. If you don’t have a site, you can subscribe to ChipIn and they’ll host your campaign for free. Subscribing to ChipIn is free, but you’ll need to set up a PayPal account to process donations. Every monetary contribution made through ChipIn is charged at a rate beginning at 2.5 percent of the amount donated.

GlobalGiving

GlobalGiving: Donate to grassroots projects

2GlobalGiving is an online marketplace for philanthropy where anyone can post an idea and get it funded. The nonprofit connects donors with community-based projects that need support in the United States and abroad. You select the projects you want to support, make a tax-deductible contribution and get regular progress updates — so you can see your impact. The organization sustains itself with a 15 percent optional fee you can add so that 100 percent of your donation goes directly to the project.

change-org

Change.org: Empowering people to take action

3A social enterprise, Change.org helps to raise awareness about important social causes and to empower people to take action, chiefly through partnerships with leading nonprofits. Actions might range from joining an organization and making a personal pledge to signing an online petition or calling a congressperson’s office about an issue like homelessness or sustainable food. In addition to signing petitions or leaving comments, you can raise funds by creating a page with photos, videos, logos and supporting materials. Change.org’s fundraising pages use donation widgets with progress thermometers that track the amount raised. Basic membership is free; it costs $20 a month for those who want customized pages. Donation processing fee: 4.75 percent for every transaction.

changing-the-present

ChangingThePresent: Make the world a better place

4ChangingThePresent is a nonprofit that connects you with more than 1,500 meaningful if nontraditional charitable gifts — for instance, “stop global warming for $20″ or “adopt a tiger for $40.” Browse by cause or nonprofit to find a gift for friends or for your own charitable giving. The service also encourages donors to make simple donations of any amount through their home pages. A premium profile costs $100 per year. Donation processing fee: 3 percent of each donation plus 30 cents.

Razoo

Razoo: Experience the joy of giving

5Razoo is a new way to donate and raise money online. Whether you want to donate money, run a fundraiser for your favorite nonprofit or raise money as a nonprofit, Razoo offers simple, secure tools to achieve your goals. A nonprofit based in Washington, DC, Razoo helps donors find inspiring giving opportunities and helps nonprofits and volunteers with fundraising pages, social media tools and donation processing.

Causes

Causes: Empowering anyone to impact the world

6Causes is a wonderful way to gain attention for a cause. Co-founded by Sean Parker, an early member of Facebook’s executive team, Causes allows fundraisers to solicit donations from their own contacts and recruit volunteers who want to participate on behalf of a cause. People who use the site as a way to socialize can also participate in fundraising ideas by posting Cause profiles on their Facebook page. Donation processing fee: 4.75 percent through Network for Good; only Facebook members anyone can donate.

Continue reading