January 5, 2012

Jolkona: Now we can all be philanthropists

During the holiday break, Socialbrite is updating and republishing some of our most popular posts. We noticed that Jolkona is prominently featured in Laura Arrillaga-Andreessen’s new book, “Giving 2.0.” Our regular publication schedule resumes Monday.

Imet Adnan Mahmud, co-founder and CEO of Jolkona, during Beth Kanter’s book signing party for “The Networked Nonprofit” at TechSoup Global — and was immediately impressed by his seriousness and dedication to helping great causes through one-to-one philanthropy.

Support a library in Tibet that needs $50 to buy books, and you’ll get the list of books purchased through your donation.

Jolkona is at the bleeding edge of this phenomenon, which will become an increasingly important part of charitable giving in the years ahead, as young people in particular want transparency, interaction and accountability when supporting a cause.

Adnan says Jolkona is the first nonprofit “to give tangible feedback on your donation.” Kiva, which pioneered the technique, provides entrepreneurs with loans. And while nonprofits like charity:water and Global Giving often give updates on projects, Jolkona is positioning itself as a technology platform that enables one-to-one philanthropy for nonprofits of any size.

Watch, download or embed our interview on Vimeo Continue reading

February 15, 2011

$100,000 in three days: How #TeamAutism did it

Team-Autism

Guest post by Amy Sample Ward
amysampleward.org

Earlier this month, Samsung Hope for Children, the national philanthropic initiative of the Seoul-based tech company, and the Dan Marino Foundation launched a new social action campaign, “Team Up for Autism,” in conjunction with the first annual WalkAbout for Autism organized by the foundation started by the former Miami Dolphins quarterback. The initiative set about to help raise awareness and funding in support of medical research, services and treatment programs for children with autism.

Samsung pledged to contribute up to $100,000 through this social action challenge, providing a donation of $5 to the Dan Marino Foundation each time someone pledged their support of autism awareness by sharing an infographic with their Facebook friends or sending a tweet with the hashtag #teamautism. And in just 72 hours, they reached their goal of $100,000 through TeamUpForAutism.com.

That’s a whole lot of donations in just three days! So, I connected with Sloane Berrent, founder of The Causemopolitan and a partner in Socialbrite, to learn more about this success story. She’s working with the creative agency JESS3 on this entire campaign. They created the infographic and pulled her in for the overall digital strategy.

Going into the campaign, did you really expect to hit your goal in just three days? What were the goals and expectations you had set for the campaign internally?

Sloane Berrent

Sloane Berrent assisted with the #TeamAutism campaign (photo by JD Lasica)

Sloane Berrent: It was truly a surprise to reach the goal in three days. There was a campaign they did in December with a very similar look and feel. That campaign had an infographic and charity partner and a set amount of money Samsung was donating based on social actions taken online. That campaign reached the goal, but it took a month to do it. Which is still amazing to take your online community and engage them in the process. A big success.

That said, this time around, Samsung, the Dan Marino Foundation and JESS3 were looking for more bite. The goal was $100,000 and we were given a month but were definitely hoping for two weeks. It was absolutely amazing to reach our goal so quickly, and it’s because of all of the hard work we did beforehand that it happened. That and a bit of groundswell.

What kind of post-campaign planning did you do before launching?

Sloane Berrent: We really focused on building our team of advocates before we launched the campaign. I know a lot of campaigns where people feel that you launch and put it out there and then you bring people in and have them share in the experience. But for this campaign we really baked them in early. We contacted autism advocates and let them know this campaign was coming. Continue reading

July 27, 2010

Support my birthday campaign on Jolkona!

Help enterprising Colombia youths running an Internet cafe

JD LasicaToday is my birthday, and in the tradition of other social media strategists working in the nonprofit space like Beth Kanter (I wrote about her last birthday campaign in January) and Geoff Livingston, I’d like to ask your help in making the day special for some enterprising young people in Colombia.

But first a quick word of explanation. This post comes in two parts: this introductory fund-raising appeal, followed by an interview with the founder and CEO of Jolkona Foundation, which is running the campaign and scores of others like it.

Empower young entrepreneurs in Colombia’s slums

This is the first time I’ve ever directly asked my blog readers and followers on Twitter and Facebook to donate to a campaign of mine, though I’ve spotlighted dozens of worthy causes over the years. So, please donate here — looking for nine people to donate an average of $25. Details:

What: Support young people in the slums of Bogotá, Colombia, as they develop their own community internet cafe business, called MegaRed (pictured above). The cafe provides opportunities for young entrepreneurs to create a better future for their families while providing a safe and positive environment for young people at risk of being recruited or attacked by armed groups.

What’s cool & different: Jolkona.org showcases scores of great causes to help out — and you get individualized feedback and progress reports on how your donation made a difference in people’s lives.

How much: We’re asking for $25, or whatever you can afford.

How: Click the Give button on this page. You’ll be able to track their progress in the months ahead.

Thank you! Please retweet or Facebook it if you can.

Jolkona: One-to-one philanthropy

Imet Adnan Mahmud, co-founder and CEO of Jolkona, during Beth Kanter’s book signing party for “The Networked Nonprofit” at TechSoup Global last month — and was immediately impressed by his seriousness and dedication to helping great causes through one-to-one philanthropy.

Support a library in Tibet that needs $50 to buy books, and you’ll get the list of books purchased through your donation.

Jolkona is at the bleeding edge of this phenomenon, which will become an increasingly important part of charitable giving in the years ahead, as young people in particular want transparency, interaction and accountability when supporting a cause.

Adnan says Jolkona is the first nonprofit “to give tangible feedback on your donation.” Kiva, which pioneered the technique, provides entrepreneurs with loans. And while nonprofits like charity:water and Global Giving often give updates on projects, Jolkona is positioning itself as a technology platform that enables one-to-one philanthropy for nonprofits of any size.

Watch, download or embed our interview on Vimeo Continue reading