February 13, 2013

How to raise $1 million on Kickstarter

Kickstarter - Brazil
Image courtesy of Heinrich-Böll-Stiftung via Wikimedia Commons

5 tips on how to stand out in crowdfunding world

Guest post by Christopher Wallace
Amsterdam Printing

Christopher-WallaceLet’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 technology job.

How do you proceed? Call up your rich uncle and ask him to back you? Go to the bank and apply for a loan?

Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. Continue reading