June 14, 2016

Is Giving Tuesday a Waste of Time?

GivingTuesday

By Edgar Rodriguez

Is Giving Tuesday a waste of time? Good question, right?

First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million.

Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more each year.

How did your nonprofit do last year?

If you participated in Giving Tuesday before, you can look at several metrics to judge your past success.

Depending on your goals, you can look at:

  • Total donations ($)
  • Number of new donors acquired
  • Number of current donors who gave
  • Number of new emails acquired
  • Number of people who engaged with campaign (clicks, conversions, shares)
  • Engagement with follow up messages (email, social, etc)
  • You get the idea

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