A 36-second video explaining Google+’s new video conferencing feature.
If you’re reading this and work for a nonprofit, you may not want to hop onto the Google Plus bandwagon – especially if your peanut butter is already spread too thin.
However, if have time and you’re the curious type, go for it! As Andy Huston suggests, “Experiment personally then apply professionally.”
Just know that the vast majority of your constituents will continue to be on Facebook for a long time.
2 ways Google Plus will change how you connect
Though it is early, there are a couple of features that stand out about Google+: Hangouts and Circles.
• Hangouts – Hangouts is a way to conduct group video conferencing with other Google+ users.
I can see Hangouts creating a paradigm shift in how organizations connect with their supporters. Imagine key staff (the ones who can effectively represent the organization) posting “open office hours” where G+ users can pop into a Hangout and chat with them face to face about critical topics.
Here’s what Danielle Brigida of the National Wildlife Federation had to say about Google Plus in general:
• Circles – Facebook and Twitter both allow users to put various different people in specific groupings or lists. But how many people use or even know about Facebook friends lists? The same goes for Twitter. Circles, on the other hand, put segmentation up front in their product – and they make it fun!
I could see organizations segmenting their donors, volunteers, partners into a various different circles. Continue reading