December 1, 2011

The difference between Google Plus Pages & Profiles

GooglePlusPages
Image by AK Foto for Big Stock

How to make sense of Google Plus for organizations and individuals

Target audience: Nonprofits, foundations, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals.

John HaydonNow that you have Google Plus Page for your nonprofit, I thought it would be helpful to explain the difference between Google Plus Pages and Profiles. Google Plus Profiles and Business Pages have similar differences that Facebook Profiles and Pages have.

These differences can be summarized as having to do with issues of privacy and normal social boundaries you’d expect between a business entity and a person.

For example, it’s perfectly acceptable for you to like a pizza shop, but kind of creepy if a pizza shop likes you. With that in mind, here’s a quick rundown of the differences between a profile and a page:

  • Pages are for businesses, brands, organizations and public figures; profiles are for people.
  • Pages can’t add people to circles until the page is added first or mentioned.
  • The default privacy setting for elements on your Business Page is public.
  • Pages have the +1 button (similar to Facebook Page’s like button), profiles don’t.
  • Profiles can +1 Business Pages and any content on the Web with a +1 button, Business Pages can’t.
  • Profiles can mention people in comments, Pages can only mention people who’ve already added or mentioned them.
  • Profiles can play games, Business Pages can’t.
  • Pages don’t have the option to share to Extended circles.
  • Pages don’t receive notifications via email, text or in the Google bar – yet.
  • Pages can’t start or join hangouts – yet.
  • Pages have no analytics module – yet.

I’m curious now how you’ve been using your Google Plus Business Page, and would love to hear your awesome tip or insight.

Share a link to your Google Plus Page in the comments below.

Related
November 29, 2011

Tips for your nonprofit to succeed with Google Plus business pages

mind map

Steps for making the most of the newest social network from Google

Target audience: Nonprofits, foundations, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals.

John HaydonLast week I had the privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout.

What follows is my version of the original document we collaborated on. Marc’s version is here and Nathan’s version is here.

A couple of months ago when Google Plus originally came out, a lot of people were hesitant to join because Google Plus didn’t offer business pages. But now that Google Plus business pages are available, the big question is: Now what?

Now, there are two different kinds of people asking “now what?”:

  1. People who’ve been using Google Plus for months trying to understand how to use Pages strategically. These folks have already spent a few months creating circles, finding interesting conversations and figuring out how to use the technology.
  1. People who know nothing about Google Plus. These folks are trying to figure out what hangouts are.

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