Why nonprofits need to tell their stories by creating new content
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, journalists, general public.
Sounds kind of mysterious, doesn’t it? But when you strip it down to its essence, content marketing is just a way for organizations to tell their stories.
I was interviewed, along with marketer Greg Jordan, about content marketing for nonprofits at a new podcast from the Content Marketing Examiner moderated by publisher Martin van der Roest. Here’s our conversation: