July 12, 2010

FeelGood: A new approach to fight hunger

FeelGood: A new approach to fight hunger from JD Lasica on Vimeo.

JD LasicaHave you heard of FeelGood? It’s an innovative nonprofit social enterprise, based on 27 college campuses, that offers a new way to make a difference in the fight against hunger.

The program transforms students social entrepreneurs and responsible global citizens. Its goal is simple: End world hunger in our lifetime. They do it one grilled cheese sandwich at a time. Founded in 2005, FeelGood empowers college students to run nonprofit delis on their campuses, specializing in grilled cheese sandwiches that are given away for a voluntary donation. At the delis, students develop business skills, launch effective educational campaigns and initiate dialogues about the root causes of and solutions to poverty.

Fully 100 percent of the profits the students raise are invested in organizations with a track record of eradicating extreme poverty and empowering self-reliance. And here’s a remarkable stat: Every $100 invested in FeelGood yields $120 for certified organizations working to end global hunger.

I ran into FeelGood’s founders, Kristin Walter and Talis Apud-Martinez, at the last Social Capital Markets conference. (The next one will be Oct. 4-6 in San Francisco).

Watch, embed or download the video on Vimeo Continue reading