November 19, 2012

6 ways to improve your Facebook fan engagement

Photo by 55His.com via Creative Commons

Infographic: Tactics to increase fan interaction

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAmerican Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook page content.

Although this infographic isn’t specifically for nonprofits, the data and tactics still apply to nonprofits. Continue reading

May 9, 2012

27 ways to increase engagement on your Facebook page

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, anyone with a Facebook page.

John HaydonNetwork for Good hosted a free webinar the other day where I presented 27 Ways to Increase Engagement on Your Facebook Page.

According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page. (Remember, most people who Like your page never see it again — unless it turns up in their news feed.)

Above are the slides from the webinar. Some of the things you’ll learn:

  • The three most important pillars of your content strategy
  • Three shocking facts about every Facebook Page
  • The best times during the day to post content
  • Facebook’s EdgeRank algorithm defined and why you should care
  • What types of content get more exposure in news feeds
  • How to post links in a page story
  • How to use photos to spark engagement
  • How to use questions to spark conversations
  • How to use closed and open questions to spark conversations
  • And lots more

If you want to hear the 60-minute recording, download it here. You can check out the SlideShare presentation above or download it as a PDF.

Related

19 ways to engage your nonprofit’s Facebook fans (Socialbrite)

May 7, 2012

6 creative ways to use photos to increase engagement on your Facebook page

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketing professionals, businesses, educators, photographers, general public.

John HaydonThe reason Facebook paid $1 billion for Instagram is the same reason why Pinterest is one of the fastest-growing social media sites in history.

It’s also the reason why Facebook redesigned pages to the new Timeline layout: People love pictures.

People upload more than 300 million photos to Facebook every single day!

Facebook users love liking, commenting on, and sharing photos more than any other type of content on Facebook. So posting photos automatically gives you an advantage in the EdgeRank game.

Here are six ideas to help you get more from the photos you post on your Facebook Page.

Post big photos

1Make sure your photos are at least 851 x 403 pixels to accommodate highlighting or possible use as Facebook cover images by others. That said, you should also consider posting sizes even larger so that when users view photos in fullscreen, they’ll see the image at the highest resolution. This varies depending on screen size, but as an example, a 17-inch Macbook Pro is 1920×1200 (iPhone photos are 2592 x 1936 pixels). Continue reading