Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility.
Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen:
What are the benefits of Instagram Stories from a communications perspective?
Let’s dig in!
Get on the marquee with Instagram Stories
When you publish a story your profile picture appears at the top of the home screen (as shown above), giving your brand extra visibility. Once your stories expire (after 24 hours), your brand will no longer appear in the marquee.
In other words, the simple act of publishing Instagram Stories creates more visibility your brand!