December 17, 2012

How to create an email drip campaign for your nonprofit


Image by Rangizzz on BigStockPhoto.com

11 tips on moving subscribers to take action

Target audience: Nonprofits, fund-raisers, cause organizations, foundations, NGOs, social enterprises, social marketers, cause advocates.

John HaydonIf you’re a regular reader of Socialbrite, you already know that email marketing is extremely effective for converting transactions like donations, renewals and action alerts.

Email is also awesome for nurturing a peer-to-peer fundraising campaign.

What is an email drip campaign?

A Facebook fan who signs a petition might receive subsequent emails encouraging him to donate, share the petition with friends or share a story on Facebook

A drip campaign is an email marketing strategy intended to get subscribers to take specific actions over the course of the campaign. Drip campaigns consists of a series of messages delivered over a specific timeframe.

For example, a Facebook fan who signs a petition would then receive a series of emails over the next few weeks encouraging him to donate, share the petition with friends or share a story on Facebook.

The benefits of a drip campaign are that you can target the right messages to the right people at the right time. Drip campaigns also tend to get more opens and click-throughs than your run-of-the-mill monthly newsletter. Finally, after you set one up, drip campaigns essentially run themselves. Continue reading

November 14, 2012

How to automate Facebook content curation with PostPlanner

John HaydonPostPlanner, the tool for managing content on Facebook, has powerful features that allow you to automate content curation. The service allows you to schedule posts for the different pages that you manage and optimizes content specifically for Facebook.

Nonprofits use their Facebook pages to engage potential donors and raise awareness, but organizations are often too consumed with daily activities to keep their Facebook pages updated on a regular basis. Continue reading

November 5, 2012

Which is more important: Social media or email marketing?

Why social media & email marketing are key to your nonprofit’s success

John HaydonIf you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles.

So it’s natural that at some point you’d ask, Which is more important: social media or email marketing?

Alas, you need both.

In the 2-minute video above, I briefly explain the difference between social media and email marketing and why both are critical components in your marketing arsenal. Continue reading