May 19, 2017

The Friday Edit – Links I’m Loving

shutterstock_629367821 FINALfotomica/Shutterstock / Park Guell, Barcelona

It’s the Friday Edit, aka, things I’ve been reading or watching around the web that I found interesting, useful, or downright funny. I hope you enjoy them, too.

I have to start with the funny because, well, it’s needed this week! I saw this movie trailer for NGO – Nothing Going On from Poverty to Power and it seems both hilarious, cringe-worthy, and painfully true in parts. Give it a watch below to see what I mean.

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October 20, 2014

How to create a free content calendar with Google Calendar

John HaydonSometimes it’s the little things that count. Often I come across nonprofit professionals who keep an online calendar and want to share events, content or information with some of their colleagues.

Well, it’s pretty easy to create a collaborative calendar and to make it private or public.

In the 45-second video above, I’ll show you a super easy and helpful way to create a shared content calendar using Google Calendar.

July 28, 2014

3 powerful email marketing examples from the pros

Email Mktg

Tell stories of impact, use humor & cultivate relationships for more powerful email marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAre you looking to breathe new life into your nonprofit’s e-mail marketing?

If so, you will love these tips three from my peers:

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July 1, 2014

7 Facebook hacks to make your website more shareable

Seven-hacks-for-your-nonprofit-website.006

Tips to make Facebook work harder for your website

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonHow you reach people is not limited to your Facebook Page.

You reach people with your e-mails, your YouTube videos, mentions in the local newspaper.

And you reach people with your website content.

In the same way that people share your Facebook Page updates with their friends (via likes, comments and shares), they can also share your website content. For example, someone sharing a blog post by clicking a Like button. With both a Facebook Page and a blog, your ability to reach people gets amplified! Continue reading

June 17, 2013

Building a loyal Facebook fan base

The key differences between nonprofits and for-profits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, small businesses, general public.

John HaydonMy good friend Jon Loomer and I chatted the other day for the Social Media Pubcast. Check out the video above to glean some insights on some of the topics we discussed.

You’ll find out more about:

  • The key advantage nonprofits have over for-profits
  • Differences and similarities in approach to and struggles with Facebook between nonprofits and for-profits
  • Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
  • Tips for Promoted Posts

Check out the video from our chat and share your thoughts in the comments below!

March 14, 2013

Free download: The Nonprofit Marketing Personas Workbook

NMPW

Create more effective calls to action with personas

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, video producers.

John HaydonMarketing personas are powerful tools to help you create more effective call-to-actions, social media content, landing pages and email messages.

This free e-book will walk you through eight steps to creating and using effective marketing personas for your nonprofit.

You will learn:

  • What marketing personas are and why you should care.
  • How to discover the emotional triggers that motivate your supporters.
  • Four questions that will breathe life into your personas.
  • Resources for finding photos you can use for your personas.
  • How to use your personas to improve your website content. Continue reading