March 3, 2014

How to entice your board into the social media waters


Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading

July 13, 2011

Highlights of LinkedIn’s new program for nonprofits

Bryan Breckenridge, head of LinkedIn Nonprofit Solutions, with Salem Kimble of Better World Telecom at last month’s Social Media for Nonprofits conference in San Francisco.

LinkedIn Nonprofit Solutions offers mix of free resources & paid packages

Target audience: Nonprofits, NGOs, foundations, cause organizations, companies, brands, start-ups, citizen publications. This is the first of a two-part series. Also see:

• Part 2: Nonprofit strategies for getting more out of LinkedIn

Debra AskanaseOn March 22, LinkedIn announced it had surpassed 100 million users, growing at two new members per second. However, more importantly, LinkedIn has 3.6 million individual members who identify as employees or board members of a nonprofit. More than 1,000 nonprofit organizations have established a company page, and there are 76,000 nonprofit groups on LinkedIn.

Given that, it’s great news to hear that Linkedin is putting more resources into supporting nonprofit professionals and organizations. On May 9, the company launched LinkedIn Nonprofit Solutions under its LinkedIn for Good brand.

LinkedIn brought on Bryan Breckenridge, former director of nonprofits and education at the Foundation, to head up the new program, and I spoke with him about what’s in store for nonprofits.

The company has begun taking the steps to address nonprofits’ needs but will be doing a lot more, he says. For starters, LinkedIn has opened a learning center page for nonprofits with great pointers, ideas and resources for maximizing a nonprofit’s presence on the site.The learning center specifically offers examples and best practices about how nonprofit professionals and nonprofit organizations can take advantage of LinkedIn.

Three packages aimed at providing solutions to nonprofits

Discounted recruiting solutions is a core part of the new LinkedIn Nonprofit Solutions. Bryan says this year they will aggressively discount the price of three primary LinkedIn Recruiting Solutions products for nonprofits, starting as low as $400 per month (which is still a lot for smaller nonprofits):

LinkedIn Recruiter
Jobs Network/Job Slots
Career Pages

LinkedIn Recruiting Solutions can help nonprofits differentiate themselves and recruit the right staff members, volunteers and board members to accomplish their missions. Visit the learning center and click on the “contact us” button if you want more information about these products.

This is great news for nonprofit organizations that want to take advantage of the power of Linkedin’s network. For example, a simple search for “volunteer manager” turned up in 287,985 member profiles within LinkedIn Recruiter. Linkedin also foresees a formalization and globalization of its program at the start of 2012.

Asking for input from the nonprofit community

Bryan and his colleague Connie Chan Wang (manager of social media, employment brand & community whom I met last month at the National Conference on Volunteering and service) are also asking for input into how LinkedIn can help nonprofits do their jobs better.

Bryan has been part of a great discussion about this topic in NTEN’s Linkedin Group. Within the group, he asks: “PLEASE help me understand the challenges you’re facing from a talent acquisition perspective. How does you organization source and recruit: full-time staff, skilled volunteers, board members? Beyond our free offerings, this is where our discounting and educational effort will be focused for organizations.”

I applaud the openness that LinkedIn offers by aggressively asking nonprofits for their ideas and input – and listening. I look forward to watching how Linkedin for Good and Linkedin Nonprofit Solutions evolve over the coming year. In the meantime, if you have ideas about how LinkedIn can help your nonprofit, I’m sure Bryan and Linkedin will be following the comments below this post. Please add your thoughts!

Also see Part 2: Nonprofit strategies for getting more out of LinkedIn

LinkedIn image courtesy of Nan Palmero (Creative Commons)


Using Twitter & LinkedIn to promote your event (Socialbrite)

8 simple ways to optimize your LinkedIn profile (Socialbrite)

How to use LinkedIn to promote your blog (Socialbrite)

6 ways YouTube is helping out nonprofits (Socialbrite)

How to maximize your nonprofit’s impact with YouTube (Socialbrite)

January 27, 2010

How to use LinkedIn to promote your blog


This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

Guest post by Lewis Howes

LinkedIn is one of the most powerful ways to drive traffic to your blog. It is always in the top five referred sites that drive traffic to my blogs each month.

I’m amazed by the success stories of individuals picking up new clients, receiving a full-time job and selling more products because of the way they utilize the Q&A section on LinkedIn.

This post is focused on driving traffic to your blog, but if you harness these principles you will notice more than just traffic as a bonus for your business.

Ask interesting questions


The more compelling questions you ask, the better each response will be. If you’re trying to promote your blog, then you’ll want to ask questions about your niche or industry. If you’re an online marketer who specializes in email marketing, your question might be:

“What is your biggest challenge you face with email marketing, and what is your favorite email marketing provider?”

At the end of your question (where they provide room for additional comments), you could mention that the best answer will win a free 20-minute strategy session from you. Also offer to add their comments to your blog. Continue reading