February 23, 2015

Photos no longer get more reach on Facebook



You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now.

According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed!

Socialbakers analyzed 4,445 Facebook Pages and 670,000 posts between October 2014 and February 2015. They discovered that videos now get more than twice as much reach as photos (shown below).
organic reach photos
There’s no clear reason for this recent Facebook algorithm change, but Socialbakers offers two explanations:

  1. Facebook is responding to Pages looking to game the newsfeed with photos.
  2. Facebook is taking on YouTube as the king of video content.

Jan Rezab, Socialbakers CEO, told Business Insider: “Video is proving to be a very engaging format and gaining in popularity, consumers really like them. Therefore we’d advise marketers to include video as part of their content strategies.”

How should your nonprofit respond?

  • First of all, check your reach report in your Facebook Page Insights. Specifically, analyze post reach by type between October 2014 and February 2015, the period of time Socialbakers analyzed.
  • Second, consider stepping up video content.
  • Third, consider publishing blog posts on your website. This way, you’ll be armed with a Facebook Page AND your website, in your Facebook marketing action plan.

What do you think?

January 12, 2015

Nonprofit Communications Trends Report for 2015



As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits.

For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the US.

Highlights from the 2015 Nonprofit Communications Trends Report are presented in an infographic (below), which includes the following eye-openers:

  • Nonprofits no longer have new donor acquisition as a primary goal. Instead, retaining current donors and engaging their communities is becoming more important.
  • Communications Directors and Development Directors have conflicting goals. Development, of course, wants to retain and acquire donors. Communications wants to focus less on fundraising and more on brand awareness and engagement.
  • Nonprofits are planning on sending more email and direct mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.
  • Facebook is still the king of social media channels. 96% of participants have a Facebook page.
  • Nonprofits still say their website is the most important communications channel, followed by email and social media. This is as it should be.
  • Communications Directors are challenged with lack of time to produce quality content.
  • Facebook takes up more time than blogging or email marketing.

Continue reading

September 2, 2014

7 tips for your nonprofit communications plan

Photo by J.D. Lasica

How to maximize and follow through on your communications goals

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses.

John HaydonIf you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates.

But whatever your goals are, make sure they cover these seven tips below:

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July 10, 2014

8 ways to make social media matter


Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org


Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

Continue reading

June 4, 2014

Using social media shortcuts to increase productivity


14 IFTTT recipes to hack social media marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIf you’re not familiar with it, IFTTT (If This, Then That) is a free utility that automates tedious online tasks.

For example, updating Google spreadsheets with retweets, updating profile pictures across networks, or uploading Instagram pictures to DropBox.

Basically, it’s a digital personal assistant who takes care of repetitive tasks, based on simple if/then rules. The automated tasks you create with IFTTT are called recipes.

Here are 14 IFTTT recipes for nonprofit marketers:

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February 14, 2014

Three free tools to boost your nonprofit’s public relations

PR PIC shutterstock_171952883

Caroline AvakianUnless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too — it’s difficult to focus on PR, especially when you’re a small to mid-sized organization with limited staff and resources.

The good news is that there are a handful of social startups out there focused on helping businesses and nonprofits have an easier time of getting their news out, and helping you find the outlets you should be focusing on. So, I’ve compiled a short list of social public relations tools that will help your nonprofit take the next steps into your newly revitalized public relations plan! Continue reading