September 2, 2014

7 tips for your nonprofit communications plan

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Photo by J.D. Lasica

How to maximize and follow through on your communications goals

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses.

John HaydonIf you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates.

But whatever your goals are, make sure they cover these seven tips below:

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July 10, 2014

8 ways to make social media matter

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org

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Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

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June 4, 2014

Using social media shortcuts to increase productivity

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14 IFTTT recipes to hack social media marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIf you’re not familiar with it, IFTTT (If This, Then That) is a free utility that automates tedious online tasks.

For example, updating Google spreadsheets with retweets, updating profile pictures across networks, or uploading Instagram pictures to DropBox.

Basically, it’s a digital personal assistant who takes care of repetitive tasks, based on simple if/then rules. The automated tasks you create with IFTTT are called recipes.

Here are 14 IFTTT recipes for nonprofit marketers:

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February 14, 2014

Three free tools to boost your nonprofit’s public relations

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Caroline AvakianUnless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too — it’s difficult to focus on PR, especially when you’re a small to mid-sized organization with limited staff and resources.

The good news is that there are a handful of social startups out there focused on helping businesses and nonprofits have an easier time of getting their news out, and helping you find the outlets you should be focusing on. So, I’ve compiled a short list of social public relations tools that will help your nonprofit take the next steps into your newly revitalized public relations plan! Continue reading

December 17, 2012

How to create an email drip campaign for your nonprofit


Image by Rangizzz on BigStockPhoto.com

11 tips on moving subscribers to take action

Target audience: Nonprofits, fund-raisers, cause organizations, foundations, NGOs, social enterprises, social marketers, cause advocates.

John HaydonIf you’re a regular reader of Socialbrite, you already know that email marketing is extremely effective for converting transactions like donations, renewals and action alerts.

Email is also awesome for nurturing a peer-to-peer fundraising campaign.

What is an email drip campaign?

A Facebook fan who signs a petition might receive subsequent emails encouraging him to donate, share the petition with friends or share a story on Facebook

A drip campaign is an email marketing strategy intended to get subscribers to take specific actions over the course of the campaign. Drip campaigns consists of a series of messages delivered over a specific timeframe.

For example, a Facebook fan who signs a petition would then receive a series of emails over the next few weeks encouraging him to donate, share the petition with friends or share a story on Facebook.

The benefits of a drip campaign are that you can target the right messages to the right people at the right time. Drip campaigns also tend to get more opens and click-throughs than your run-of-the-mill monthly newsletter. Finally, after you set one up, drip campaigns essentially run themselves. Continue reading

November 15, 2012

Savvi: A recurring revenue stream for nonprofits


Photo by Clifford J. Steele

Savvi’s new fundraising program resonates with nonprofits

Target audience: Nonprofits, cause organizations, social change advocates, foundations, NGOs, social enterprises, educators, community organizations.

Guest post by Kiley Newbold
Savvi.com

There are plenty of people in the world who want to give.  That’s evident by the billions of dollars given to charities each year. But talk to any nonprofit and you’ll find the challenge is in how to engage supporters, get them to donate, and then the really tricky part – get them to keep donating again and again. What if nonprofits could create a residual and continuing stream of fundraising revenue? That’s the idea and question that brought a consumer shopping mobile app into the nonprofit fundraising world.

How Savvi works with nonprofits

The aim of Savvi is to provide consumers with a simplified approach to saving and access to ongoing offers from retail merchants

Savvi.com began almost two years ago as the brain-child of a partnership between Banyan Ventures and the nation’s largest merchant discount network – boasting over 320,000 participating merchants in more than 30,000 zip codes. Darin Gilson, managing partner of Banyan Ventures, suggested that this powerful merchant network wrapped in agile, mobile technology could be an incredible solution to the crazy world of deals and discounts. And with that, Savvi was born. From the beginning, the aim of Savvi was to provide consumers with a simplified approach to saving. We wanted to create something that empowered people to save on things they actually needed. We spent hours discussing the core principles behind Savvi. In short, we became very passionate about what we were building and the impact it could have.

It’s that internal passion that helped us connect so readily with our nonprofit friends. Listening to any nonprofit advocate is one of my favorite things. Most often, it is clearly evident that they believe in their cause so deeply that it courses through their veins. And their enthusiasm is easy to catch. That’s likely why there’s no shortage of worthwhile causes around the world — in general, people care and want to make a difference. But there is so much to do, and providing support usually costs money.

Recurring revenue for nonprofits

That’s often where that enthusiasm hits its first rough patch. There is always a glimmer of hope and perhaps a small hint of frustration in the eye of those nonprofit advocates when they begin to talk about what they wish they could do – if only they had more funds. Continue reading