October 18, 2011

Media Cause: Crowdsourced online marketing for nonprofits

Crowdsourcing
Image by arenacreative for Big Stock

Platform sources online volunteers to help nonprofits get the most out of the social Web

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, online media professionals, social media managers, marketing professionals, individuals.

Guest post by Jennifer Helfrich
Communications Manager, Media Cause

Having a social media strategy is an essential component for effective nonprofits and the causes they represent. However, creating a strong Web presence requires funding, technical skill and time – three things many nonprofits never have enough of. Case in point: James Schaffer, executive director of the Tiba Foundation, says finding time for the social Web is a frequent challenge. “Most of our time and effort goes to our actual project work, so when it comes to Web outreach, it can be a little overwhelming trying to gain a foothold out there.”

Media Cause allows volunteers from around the world to connect with nonprofits and offer their expertise on focused project needs.

Enter Media Cause. Eric Facas founded the nonprofit Media Cause in April to connect admirable organizations like the Tiba Foundation with Internet outreach professionals interested in volunteering. Facas found that social media experts capable of giving advice want to support good causes, but many don’t have the time to take on a pro bono client. For a flexible and relatively small time commitment, Media Cause allows volunteers from around the world to connect with nonprofits and offer their expertise on focused project needs. Most projects posted on Media Cause are hourlong commitments, can be sorted by cause and can be completed entirely online. Volunteers can offer expertise in three areas: search engine optimization, social media marketing and Google Grants support. Continue reading